Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

From DIY to Dynamic: Strengthening Your Nonprofit’s Branding for Success

The above quote was said by one of our favorite nonprofit clients before we started working with their organization. The client’s words were more insightful than they realized! The problem …

Client Spotlight: North Carolina Victims Assistance Network

There’s so much we admire about the work of our friends at the North Carolina Victim Assistance Network. NCVAN is the only statewide victim service agency in North Carolina dedicated …

Inspire Audiences by Translating Outputs into Outcomes

Discover the power of outcomes in nonprofit fundraising. Learn how to communicate data that inspires action and proves your impact.

Who is the hero of your nonprofit organization’s story?

Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.

Your Organization Needs a What We Do Say/What We Don’t Say Lexicon

Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.

Liminal eBook: Nonprofit Branding Tips

Find clarity in the in-between. Liminal’s eBook, Effective Nonprofit Branding, helps nonprofit leaders leverage liminal moments for growth.

Rebranding as a rite of passage

Rebranding as a transformative rite of passage for nonprofits. Discover how Liminal helps organizations rebuild their identity for a new era.

Connect People To Strengthen Your Organization

Belonging is a fundamental human need. As nonprofit leaders, you have the opportunity to cultivate a community around that feeling.

Own the Complexity, Pass On the Clarity

Simplify complexity and amplify clarity. Explore how nonprofits can effectively convey their messaging to engage and inspire.

Building Confidence: The Power of Financial Transparency in Nonprofits

Learn why financial transparency is crucial for nonprofit organizations. Discover practical steps to build trust with funders and ensure a good reputation.

Does your organization start with “why?”

People are more interested in knowing your why — in hearing about the world your visionary team hopes to create — so they can imagine themselves as a part of it.

Five Strategies for Sustaining and Scaling Your Nonprofit Mission

More often than not, your organization’s decisions should be driven by data. The extent of your impact can often be determined more effectively through measurable outcomes.

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"True change is driven by those who have the most to gain and the most to give"

bill

Bill Cummings
Co-Founder / Director of Branding