For Justice-Focused Nonprofits
We’re former nonprofit executives and fundraisers, working alongside designers and developers who know the sector.
Our Team

Bill Cummings
Chief Executive Officer
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Bill is an experienced nonprofit executive with a demonstrated history of founding, leading, and growing a nonprofit organization from the ground up.
He is a seasoned nonprofit founder, leader, marketer, and storyteller. He is the founder and former executive director of Lemonade International and has served in leadership positions with Zoe Empowers and Restore NYC. He loves engaging in meaningful conversations as he works with clients on brand strategy and communications.
Bill believes strongly in deep relationships and standing in solidarity with people who have been historically marginalized. He and his wife Cherie live in Raleigh, NC, and have been married since 1990. They have adult twin sons and a daughter in college.
Bill holds an MA in Social and Civic Entrepreneurship from Bakke Graduate University.

Dr. Kemah Washington
Partner · Chief Growth Officer
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Kemah Washington brings strategic vision, creative excellence, and human-centered leadership to the heart of Liminal’s work. With more than two decades of experience in marketing, design, and business strategy, he bridges creativity and strategy to craft brand experiences that inspire trust and drive meaningful impact. As Founder and President of BRANDilly Creative Group, Kemah has led integrated campaigns and visual identities for mission-driven organizations across industries, guiding teams and clients toward clarity, creativity, and connection.
An accomplished entrepreneur and community leader, Kemah holds a Doctorate in Higher Education Administration from NC State University—a foundation that informs his collaborative, people-centered approach to leadership and learning. His work is grounded in purpose, innovation, and service, extending beyond business through mentorship, board service with the Millersville University Foundation, and international mission work in Ghana. At Liminal, he continues to shape spaces where creativity and impact intersect, helping brands grow with intention and lead with authenticity.

Gracia Zelaya
Senior Project Manager
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Gracia (Grace) is a bilingual (English/Spanish) Project Manager with 9+ years leading digital projects and cross-functional teams across the nonprofit and private sectors. Her focus is digital marketing, strategic partnerships, and brand growth, turning ambitious ideas into real results. Working across NGOs, engineering, and digital marketing has sharpened her adaptability and her read on different digital ecosystems. Every project she manages starts with the relationship, not the deliverable. When clients and teams feel heard, the work performs and the growth lasts.

CC Esguerra
Art Director
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CC is a dual-threat creative leader with 20+ years of experience in both copy and art direction. After building a career in the fast-paced world of New York advertising working with legends like Jerry Della Femina and brands like Starkist and Toshiba, CC founded Construct Creative Studio to focus on work that matters. Today, she specializes in strategic branding for mission-driven organizations and nonprofits. Based in Rockaway Beach, New York, CC is as passionate about community advocacy as she is about high-end design.

Cherie St Jean
Director of Operations
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Cherie has worked in nonprofit leadership and management for more than 25 years. She is a co-founder of two nonprofit organizations and has provided leadership in the areas of operations, project management, budgeting, and finance.

Tianna Harrison
Project Manager
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Tianna is a project manager with a background in nonprofit operations, program management, and event planning. She brings a strategic yet people-centered approach to her work, guiding projects from early vision through execution while keeping teams organized, aligned, and supported.

Giancarlo Robello
Sr. Graphic Designer
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Giancarlo Robello is a senior graphic designer and illustrator based in Guatemala City. He holds a licensure in Graphic Design from the Universidad de San Carlos de Guatemala. He brings a design philosophy rooted in visual culture and strategic intent. His work resists the predictable. He designs with the audience in mind from the start — building aesthetics that feel specific, honest, and aligned with the vision of the work they represent.

Hannah Sherk
Project Manager · Content Specialist
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Hannah is a content specialist with social media, blogging, and ghostwriting chops. She loves making complex ideas simple and helping non-profit leaders articulate their passion for their mission. Her skill set draws on her experience in the fields of education, journalism, and non-profit organizations.

Olivia Henson
Creative Intern
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Olivia is a designer and communications creative with experience in graphic design, branding, social media, and visual storytelling. She is drawn to thoughtful, community-centered work and creating clear, engaging ways for organizations to connect with their audiences. Olivia is currently completing her degree in Design Studies at NC State University and will graduate in December 2026. Outside of work, she enjoys traveling, exploring new places, and spending time with like-minded creative people.

Hubert Bendfeldt Vásquez
Senior Financial Strategy Advisor
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Hubert is a certified project manager with a background in industrial engineering, and a degree from the University of San Carlos de Guatemala. Beginning in his teenage years, Hubert has worked closely with NGOs, gaining insights into rural and urban social development across various countries and within Guatemala.
He served as the Director of Community Development for Lemonade International in the La Limonada neighborhood and co-founded UTZ Means Good. This conglomerate, focusing on e-commerce infrastructure for rural areas, includes UTZ BOX, Gronn, UTZ Market, and Synergy Consulting, all adhering to the triple bottom line: People, Planet, Prosperity.
Hubert is a travel and music enthusiast, advocate for healthy and balanced living, and is a 2022 Young Leaders of America’s Initiative fellow.

David Park
Nonprofit Strategist
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David loves to see good people do great work. A local church pastor and community development consultant in Atlanta, Georgia, David knows how complex good work can be.
He also loves diversity and different perspectives; he is a second-generation Korean American raised in the South and married to an Indian American with two kids and two dogs (even the dogs are mixed!). But most of all David wants to help good organizations get better; he spends his spare time studying strategy, playing chess, and building communities.
David’s bona fides include an M.Div from Columbia Theological Seminary and a B.A. in Economics and History from Vanderbilt University. Also, David likes to eat good food, not fancy, but good. Because David loves to see good people do great work.

We know the work behind the mission.
Our founders bring a combined 50+ years of nonprofit leadership, fundraising, and brand strategy. We understand the decisions, pressures, and people behind your brief.
We work with organizations serving urban centers and under-resourced communities, in the U.S. and abroad. Together, we turn complex work into messaging, design, and websites that help people understand why it matters.
Our Values
People come first
Relationships are at the center of the work: your team, your supporters, and the communities you serve.
Better together
We make room for your experience and different perspectives. Strong work comes from honest collaboration.
Make it matter
Strategy earns its place when it becomes useful work. We care about the details and what they help you achieve.
Welcome difference
Our work and communities are stronger when they reflect the diversity of the world around us.
Stay curious
We listen, learn, and keep asking better questions. There’s always more to understand.
Make room for joy
Your work is serious. Working together can still be a pleasure. We bring care, humor, and energy.
Diversity, Equity, Inclusion & Belonging
Liminal is an equal opportunity employer that values a diverse workplace and strongly encourages Black, Indigenous, people of color, women, LGBTQIA+ individuals, other minority groups, and veterans to apply for open positions.
We engage in active listening to expand our understanding of diversity, equity, inclusion, and belonging in our work and client relationships. As we continually pursue growth in this area, we are committed to applying what we learn to our work and how we lead our company.
Questions, answered.
Who is on the Liminal team?
Liminal is led by former nonprofit executives, fundraisers, and creatives, supported by writers, designers, project managers, and developers who have spent their careers inside nonprofits. You can meet the full team on our About page.
What experience does the Liminal team have?
Liminal’s founders have led and grown nonprofits over a combined 50-plus years in the sector, with experience in executive leadership, brand strategy, fundraising, and storytelling. That perspective shapes every engagement.
Who will we work with at Liminal?
Each Liminal engagement has one of our principals as the account lead, supported by a project manager who handles scheduling and coordination. Writers, designers, and developers join based on what your project needs.
Check out our work
See how we help social impact organizations make their work clear to the people who fund it.
Never Miss an Insight
We send two emails a month on building clarity that gets nonprofits funded.
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