Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

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Who is the hero of your nonprofit organization’s story?

By Todd Hiestand

Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.

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Your Organization Needs a What We Do Say/What We Don’t Say Lexicon

By Bill Cummings

Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.

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Liminal eBook: Nonprofit Branding Tips

By Todd Hiestand

Find clarity in the in-between. Liminal’s eBook, Effective Nonprofit Branding, helps nonprofit leaders leverage liminal moments for growth.

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Rebranding as a rite of passage

By Todd Hiestand

Rebranding as a transformative rite of passage for nonprofits. Discover how Liminal helps organizations rebuild their identity for a new era.

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Connect People To Strengthen Your Organization

By Bill Cummings

Belonging is a fundamental human need. As nonprofit leaders, you have the opportunity to cultivate a community around that feeling.

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Own the Complexity, Pass On the Clarity

By Todd Hiestand

Simplify complexity and amplify clarity. Explore how nonprofits can effectively convey their messaging to engage and inspire.

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Building Confidence: The Power of Financial Transparency in Nonprofits

By Bill Cummings

Learn why financial transparency is crucial for nonprofit organizations. Discover practical steps to build trust with funders and ensure a good reputation.

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Does your organization start with “why?”

By Bill Cummings

People are more interested in knowing your why — in hearing about the world your visionary team hopes to create — so they can imagine themselves as a part of it.

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Five Strategies for Sustaining and Scaling Your Nonprofit Mission

By Bill Cummings

More often than not, your organization’s decisions should be driven by data. The extent of your impact can often be determined more effectively through measurable outcomes.

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