Case Study
NPower
- Core Messaging
- Visual Branding
- Graphic Design
- Award-Winning Website Design & Development
NPower is a national nonprofit transforming lives by fostering economic mobility through free, rigorous tech training programs and trauma-informed support services.
NPower equips participants with industry-recognized credentials and job placement assistance. Having supported over 12,000 graduates, They are on track to scale to 15,000 students annually by 2030, creating a tech workforce that mirrors the world and empowers participants to thrive in their careers and communities.
The Challenge
After a multi-million-dollar grant, NPower needed a clearer brand and digital presence to pursue further foundation and major-donor support. Its identity no longer reflected the scale or innovation of its work.
The Solution
We worked with NPower’s six-person marketing team, including its Chief Marketing Officer, to align messaging, identity, collateral and digital tools across 14 regions.
Our work included
- Leadership support: Regular consultations to guide progress and coordinate collateral.
- Core messaging: Vision, mission, values, program messaging and positioning.
- Creative deliverables: Hundreds of pieces, including promotional fliers and a customizable master slide deck for national and regional teams.
- Website: An SEO-optimized WordPress site with more than 80 pages, donor and participant pathways, and integrated tools.
Core Messaging
We worked collaboratively with NPower to develop messaging that defines its vision, mission, and values, creating a unified framework to inspire action and amplify its impact in transforming lives through tech.
Vision
NPower envisions a future where our domestic technology workforce is diverse, and clear pathways exist for all people, regardless of ethnicity, gender, or socio-economic background, to succeed in our digital economy.
Mission
We create pathways to economic prosperity by launching digital careers for military-connected individuals, young adults, and women from under-resourced communities.
Tagline
Launching tech careers. Transforming lives.
Brand strategy toolkit
- Why Statement
- Core Values
- Brand Personality
- Programming Messaging
- Target Demographics
- Calls To Action
- Brand Narrative
- Elevator Pitch
- Lexicon
Award-Winning Website Redesign
We reimagined NPower’s website to better showcase its tech-focused mission, engage donors, and attract participants.
Built on WordPress, the site features:
- A fully optimized 80+ page structure with a mobile-friendly, user-centered design.
- Professional “mega menu” navigation for intuitive user experience.
- Custom landing pages, integrated application forms, and SEO enhancements to boost organic traffic.
- Engaging homepage animations and visuals tailored to inspire action and align with NPower’s refreshed brand identity.
The Outcome
A unified messaging and design system now supports NPower’s national and regional marketing. Its team has shared tools to engage donors, participants and advocates across its growing network.
NPower’s mission to transform lives through free tech training is creating real pathways to prosperity across the nation. Your support can help scale this impact even further, reaching more individuals and communities. By donating, you’re investing in a future where opportunities in technology are accessible to everyone. Donate now and be part of this transformative journey.
Let’s work together
We would love to work together to elevate the important work you are doing.