One brand. One region. One powerful story.
We unified United Way Greater Triangle’s brand and digital presence to match the scale of their impact.
About United Way Greater Triangle
UWGT mobilizes communities so all can thrive.
As part of the global United Way network, UWGT advances local solutions in education, financial stability, and community resilience across Wake, Durham, Orange, and Johnston counties. They connect donors, volunteers, nonprofits, and civic leaders to address urgent needs while building long-term pathways to opportunity.
The Challenge
As the global United Way brand evolved, UWGT needed to retain a strong local identity, simplify complex messaging and build marketing capacity for growing fundraising goals.
The Opportunity
We clarified the story, applied the refreshed brand locally and rebuilt the website around donors, partners and community members.
Core Messaging
We developed a comprehensive messaging framework to unify UWGT’s voice across every touchpoint.
Why Statement
Because everyone deserves the opportunity to move from crisis to stability to thriving.
Vision
We envision a region where lives are transformed through expanded opportunity and stronger communities.
Mission
We invest in, convene, and amplify community-driven solutions so everyone in the Triangle can thrive.
Tagline
Invest. Convene. Amplify.
Other Components
- Core Values
- Brand Voice & Personality
- Problem & Solution
- Impact Area Descriptions
- Target Audiences
- Calls to Action
- Brand Narrative
- Elevator Pitch
Launching Future of Work
To support UWGT’s expanded workforce development focus, we launched Future of Work as a distinct identity within the United Way system.
The launch included the logo and visual identity, messaging, a slide deck template, email campaign, LinkedIn graphics and a dedicated landing page, equipping the initiative to convene partners and attract investment.
Website Design
We reimagined UWGT’s website to reflect their regional leadership and support sustained engagement.
Built on WordPress, the site features:
- Mobile-first, user-centered design
- SEO baseline optimization
- Clear donor pathways and integrated calls to action
- Minimal plugins for long-term security
- Staff training to manage content internally
Graphic Design
We applied the refreshed global brand across board decks, newsletters, sponsorship packets and year-end appeals, creating a consistent visual language for UWGT’s communications.
A Unified Brand for a Stronger Community
UWGT now has a clear messaging foundation, a locally distinctive identity aligned with United Way’s global system, and a website that communicates regional impact. Shared tools and staff training support its fundraising work.
Let’s work together
We would love to work together to elevate the important work you are doing.