Nonprofit Brand Messaging that actually says what you mean.
Find the words that help your team explain the work, your supporters see its value, and your fundraising move forward.
From “it’s complicated” to clarity.
Your work has depth. Explaining it shouldn’t be a ten-minute preamble. Clear messaging cuts through that complexity, helping people quickly understand what you do and how they can be part of it. We listen to your team, donors, and community to find the language that makes your mission clear.
You’ll leave with a Brand Messaging Guide your staff can use in grant applications, and your board can use the next time someone asks what you do.
We listen closely
Questionnaires and candid conversations uncover what your team does, who you serve, and what makes the work matter.
We find the throughline
We turn those insights into a clear voice, positioning, and core messages that reflect your organization.
Put it to work
Your guide gives staff, board members, and creative partners language they can use with confidence.
Brand Messaging Offerings
Clear messaging helps nonprofits grow. It strengthens fundraising and builds trust, and it gives your team a shared way to describe the work.
Basic Brand Messaging
What’s Included:
- Why Statement
- Vision Statement
- Mission Statement
- Core Values
- Tagline
- Problem & Solution Statements
- Narrative (About Us)
Comprehensive Brand Messaging
What’s Included: Everything in Basic, plus:
- Brand Voice & Personality
- Programs/Services Descriptions
- Central Characters in Your Story
- Positioning
- Target Audience
- Calls to Action
- Elevator Pitch
Better AI content starts with your voice.
A clear messaging framework gives AI tools the context they need to sound like your organization. Here’s how to use it.
“The Liminal team blends deep nonprofit expertise with strategic insight and top-shelf design to help organizations create lasting, meaningful change.”
Because Liminal helped us pinpoint our Brand Messaging, we are getting great material from AI.
Liminal helped us uncover the deeper purpose behind our brand, shaping not just how we communicate, but how we think about our business and its future.
“Liminal made our rebrand not only seamless and enjoyable, but truly collaborative—offering thoughtful guidance every step of the way.”
“Liminal helped elevate our mission by truly understanding the heart of our work and delivering thoughtful, high-caliber brand strategy and design.”
Questions, answered.
What does “messaging-first” mean?
Messaging-first means Liminal starts with the words that describe who you are, what you do, and why it matters before any design or website work begins. We build the brand and the site on that foundation, because design cannot fix a message people do not understand.
What is included in a brand messaging project?
A Liminal brand messaging project produces a core messaging framework of roughly 14 to 16 pages covering your mission, vision, values, problem and solution, target audiences, positioning, brand voice, and elevator pitch. We build it from interviews and surveys with your staff, board, and key supporters.
We just need a new website. Do we have to start with messaging?
Not always, but Liminal usually recommends it. A lot of the organizations that come to us for a website redesign find the deeper issue is a message visitors cannot follow in the first few seconds. We will tell you honestly if your messaging is already strong enough to go straight to design.
How long does the messaging process take?
A Liminal messaging project usually takes about two months. It can move as quickly as six weeks or take up to three months, depending on how fast your team completes interviews and surveys.
What is a discovery draft?
The discovery draft is Liminal’s first full draft of your messaging, usually about 70 to 80 percent of the way to final. We walk through it with you live, because your reactions to that draft are some of the most useful input we get.
How do you keep the message true to who we are?
Liminal builds your message from what your own people say, gathered through interviews and surveys, rather than inventing language for you. We often describe it as unearthing what is already there, so the words reflect the people behind the mission.
Let’s find the words.
Tell us what’s hard to explain, and where you want your organization to go next.