Messaging that actually says what you mean.
We help nonprofits find the words that move people. Clear, compelling messaging that drives your brand, fuels your fundraising, and brings your mission to life.
From "It's Complicated" To Clarity
Our messaging process starts with one simple thing: listening. We dig in with your team, your donors, and your people to understand what really drives your mission forward.
Through thought-provoking questionnaires and honest conversations (yes, the fun kind), we uncover the language that clearly defines who you are, what you do, and—most importantly—why it matters.
At the end of the journey, you’ll get a powerful Core Messaging Guide—a strategic, beautifully crafted document that becomes the foundation for everything: your website, fundraising campaigns, grant writing, internal comms, onboarding, and even that moment when your board member has to explain what you do at a dinner party — and they'll get it right this time!
Because when your message is clear, everything else gets easier.
A Strategic Approach
We help nonprofits build brand strategies that are clear, compelling, and unmistakably you. Together, we’ll shape a voice that reflects your values, vision, and the real impact you’re making.
Your Path to Clarity
Your work is incredible. Let’s make sure people actually get it. If you’ve ever thought, “We could raise more if people really understood what we do,” or stared down a grant app wondering how to explain your impact—we’ve got you.
A Proven Process
Our process is tested, refined, and built for real-world nonprofit life. Every step is intentional—and yes, actually useful. We guide you through brand discovery and deliver messaging that’s built to inspire action, not just admiration.
Making Nonprofit Messaging Less Meh Since, Like, Forever
We’ve helped mission-driven teams ditch the jargon, find their voice, and actually get people to care. Less acronyms, more clarity, more supporters, bigger partners, more “let’s do this”—that’s kind of our thing.
"Working with Liminal Creative really helped me realize the importance of my brand. Through our strategic partnership, our company took the time to dive into so many facets of the business, specifically on how we work and the bigger vision. Their creativity and forward thinking helped shape our thinking as a company and how we wanted to see the world in the future. I continue to lean on Liminal Creative for guidance on our brand and the growth of our business and look forward to continuing our work together in the future."
Carolyn Rhodes | COO at NC Rural Economic Development Center
“’Thank you’ doesn’t even begin to describe how grateful we are for all your support during the rebrand. Working with the Liminal Creative team could not have been more seamless and enjoyable. You listened to us, were patient with our waffling, and consistently provided thoughtful, respectful guidance. We’re looking forward to many more projects with you!”
Jenny McGlone | Co-founder and Brand Director, Mathkind
“Liminal Creative did an excellent job in helping us elevate our mission because they took the time to understand the heart of our work. We’re grateful for their thoughtful guidance and high-caliber work with our brand messaging guide, website, and logo design.”
Audrey Moore | Chief Executive Officer, Lift Up the Vulnerable
Bill Cummings and his team bring decades of hard earned expertise on all sides of the nonprofit space (provider, agency, freelance.) As an agency helping nonprofits, they know the combination of strategic thinking and top-shelf design is the path to that positive, lasting change.
Will Feichter
Core Messaging Offerings
Basic Core Messaging
What's Included:
- Why Statement
- Vision Statement
- Mission Statement
- Core Values
- Tagline
- Problem & Solution Statements
- Narrative (About Us)
Starts at $8,000
Comprehensive Core Messaging
What's Included:
- Why Statement
- Vision Statement
- Mission Statement
- Core Values
- Tagline
- Brand Voice & Personality
- Problem & Solution Statements
- Programs/Services Descriptions
- Central Characters in Your Story
- Positioning
- Target Audience
- Calls to Action
- Narrative (About Us)
- Elevator Pitch
Starts at $12,000
If Your Brand Could Talk, Would Anyone Listen?
We’ll help you clarify your marketing, communications, and fundraising so your brand actually sounds as good as your mission is.
Reach out today—and take the first step toward a brand that connects, converts, and makes people say, “Wait… why haven’t we heard of you before?”