Messaging that actually says what you mean.

We help nonprofits find the words that move people. Clear, compelling messaging that drives your brand, fuels your fundraising, and brings your mission to life.

From "It's Complicated" To Clarity

Our messaging process starts with one simple thing: listening. We dig in with your team, your donors, and your people to understand what really drives your mission forward.

Through thought-provoking questionnaires and honest conversations (yes, the fun kind), we uncover the language that clearly defines who you are, what you do, and—most importantly—why it matters.

At the end of the journey, you’ll get a powerful Core Messaging Guide—a strategic, beautifully crafted document that becomes the foundation for everything: your website, fundraising campaigns, grant writing, internal comms, onboarding, and even that moment when your board member has to explain what you do at a dinner party — and they'll get it right this time!

Because when your message is clear, everything else gets easier.

A Strategic Approach

We help nonprofits build brand strategies that are clear, compelling, and unmistakably you. Together, we’ll shape a voice that reflects your values, vision, and the real impact you’re making.

Your Path to Clarity

Your work is incredible. Let’s make sure people actually get it. If you’ve ever thought, “We could raise more if people really understood what we do,” or stared down a grant app wondering how to explain your impact—we’ve got you.

A Proven Process

Our process is tested, refined, and built for real-world nonprofit life. Every step is intentional—and yes, actually useful. We guide you through brand discovery and deliver messaging that’s built to inspire action, not just admiration.

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Making Nonprofit Messaging Less Meh Since, Like, Forever

We’ve helped mission-driven teams ditch the jargon, find their voice, and actually get people to care. Less acronyms, more clarity, more supporters, bigger partners, more “let’s do this”—that’s kind of our thing.

 

Nailing Your Core Messaging is Vital to Utilizing AI Effectively

If you want AI to produce compelling content, you must first train it to understand who you are, what you do, why you do it, who you serve, etc.

When we work with nonprofits to develop a comprehensive Core Messaging Stack, this strategic document becomes the foundation for everything they write — especially when using an AI language model like ChatGPT.

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Because Liminal helped us pinpoint our Core Messaging, we are getting great material from AI.

Brad Ketch

President & CEO, Community Development Corporation of Ore

Liminal Creative helped us uncover the deeper purpose behind our brand, shaping not just how we communicate, but how we think about our business and its future.

Carolyn Rhodes

COO at NC Rural Economic Development Center

“Liminal Creative made our rebrand not only seamless and enjoyable, but truly collaborative—offering thoughtful guidance every step of the way.”

Jenny McGlone

Co-founder and Brand Director, Mathkind

"Liminal Creative helped elevate our mission by truly understanding the heart of our work and delivering thoughtful, high-caliber brand strategy and design."

Audrey Moore

Chief Executive Officer, Lift Up the Vulnerable

"The Liminal team blends deep nonprofit expertise with strategic insight and top-shelf design to help organizations create lasting, meaningful change."

Will Feichter

Core Messaging Offerings

Basic Core Messaging

What's Included:

  • Why Statement
  • Vision Statement
  • Mission Statement
  • Core Values
  • Tagline
  • Problem & Solution Statements
  • Narrative (About Us)

Starts at $8,000

Comprehensive Core Messaging

What's Included:

  • Why Statement
  • Vision Statement
  • Mission Statement
  • Core Values
  • Tagline
  • Brand Voice & Personality
  • Problem & Solution Statements
  • Programs/Services Descriptions
  • Central Characters in Your Story
  • Positioning
  • Target Audience
  • Calls to Action
  • Narrative (About Us)
  • Elevator Pitch

Starts at $12,000

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If Your Brand Could Talk, Would Anyone Listen?

We’ll help you clarify your marketing, communications, and fundraising so your brand actually sounds as good as your mission is.

Reach out today—and take the first step toward a brand that connects, converts, and makes people say, “Wait… why haven’t we heard of you before?”