Case Study
Core Messaging, Visual Branding, Graphic Design, Website Design & Development
NPower is a national nonprofit transforming lives by fostering economic mobility through free, rigorous tech training programs and trauma-informed support services.
NPower equips participants with industry-recognized credentials and job placement assistance. Having supported over 12,000 graduates, They are on track to scale to 15,000 students annually by 2030, creating a tech workforce that mirrors the world and empowers participants to thrive in their careers and communities.
The Challenge
NPower approached us after receiving a multi-million dollar grant, seeking to leverage this momentum to secure additional funding from foundations and high-net-worth donors to scale their impact.
Their visual identity and digital presence, however, were outdated and did not reflect the organization’s innovative mission and growing influence.
Their visual identity and digital presence also no longer reflected the organization’s innovative mission or its growing influence, limiting their ability to communicate effectively and scale their impact.
The Solution
Liminal partnered with NPower to deliver a cohesive strategy and impactful tools, working closely with their six-person marketing team, including their Chief Marketing Officer, to align efforts across all regions.
Our work included:
Leadership Support: Regular consultations to monitor progress, provide industry best practices, and ensure alignment of collateral delivery.
Core Messaging: Development of vision, mission, values, program messaging, and positioning statements to standardize communications and inspire action.
Creative Deliverables: Hundreds of pieces of professionally designed collateral, from promotional fliers to a comprehensive and customizable master slide deck for organization-wide and regional use.
Website Redesign: A user-centered, SEO-optimized 80+ page WordPress site with integrated tools to engage donors, attract participants, and amplify the brand's impact.
The Outcome
NPower now has a refined brand strategy, unified messaging, and an enhanced digital platform to support national and regional marketing.
By closely collaborating with their marketing team, we delivered tools and strategies to effectively scale their impact, secure transformative funding, and drive engagement across all regions.
Core Messaging
We worked collaboratively with NPower to develop messaging that defines its vision, mission, and values, creating a unified framework to inspire action and amplify its impact in transforming lives through tech.
Vision
NPower envisions a future where our domestic technology workforce is diverse, and clear pathways exist for all people, regardless of ethnicity, gender, or socio-economic background, to succeed in our digital economy.
Mission
We create pathways to economic prosperity by launching digital careers for military-connected individuals, young adults, and women from under-resourced communities.
Tagline
Launching tech careers. Transforming lives.
Other components of the brand strategy include the following:
- Why Statement
- Core Values
- Brand Personality
- Programming Messaging
- Target Demographics
- Calls To Action
- Brand Narrative
- Elevator Pitch
- Lexicon
Website Redesign
We reimagined NPower’s website to better showcase its tech-focused mission, engage donors, and attract participants.
Built on WordPress, the site features:
- A fully optimized 80+ page structure with a mobile-friendly, user-centered design.
- Professional "mega menu" navigation for intuitive user experience.
- Custom landing pages, integrated application forms, and SEO enhancements to boost organic traffic.
- Engaging homepage animations and visuals tailored to inspire action and align with NPower’s refreshed brand identity.
The result is a modern, dynamic platform that effectively communicates NPower’s impact and invites meaningful engagement.
Visit the NPower website to see the outcome of our work with them.
A Modern Brand Reflecting a Mission to Transform Lives
As we partnered with NPower, we were inspired by their deep commitment to transforming lives through free tech training and their drive to scale their nationwide impact. It became clear that their brand and digital presence needed to reflect the innovative nature of their mission and the exceptional quality of their work.
We developed a comprehensive strategy to enhance their messaging, visual identity, and website, helping them engage donors, participants, and advocates across 14 regions while amplifying their mission to create pathways to prosperity.
NPower’s mission to transform lives through free tech training is creating real pathways to prosperity across the nation. Your support can help scale this impact even further, reaching more individuals and communities. By donating, you’re investing in a future where opportunities in technology are accessible to everyone. Donate now and be part of this transformative journey.
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