Case Study
One brand. One region.
One powerful story.
We unified United Way Greater Triangle's brand and digital presence to match the scale of their impact.
About United Way Greater Triangle
UWGT mobilizes communities so all can thrive.
As part of the global United Way network, UWGT advances local solutions in education, financial stability, and community resilience across Wake, Durham, Orange, and Johnston counties. They connect donors, volunteers, nonprofits, and civic leaders to address urgent needs while building long-term pathways to opportunity.
The Challenge
United Way Greater Triangle entered a pivotal moment: the global United Way brand was refreshing, and UWGT needed to align — while keeping a strong local identity.
Their messaging had grown complex. Their website didn't reflect the scale of their work. And their team needed marketing clarity and capacity to support growing fundraising goals.
The Opportunity
We partnered with UWGT to clarify their story, activate the refreshed brand locally, and rebuild their digital presence for donors, partners, and community members.
The Result
UWGT now operates with a clear messaging foundation and cohesive brand presence aligned with the global United Way system. Their website communicates impact with confidence, and their team has the tools and structure to strengthen fundraising conversations and expand regional impact.
Core Messaging
We developed a comprehensive messaging framework to unify UWGT's voice across every touchpoint.
Why Statement
Because everyone deserves the opportunity to move from crisis to stability to thriving.
Vision
We envision a region where lives are transformed through expanded opportunity and stronger communities.
Mission
We invest in, convene, and amplify community-driven solutions so everyone in the Triangle can thrive.
Tagline
Invest. Convene. Amplify.
Other Components
- Core Values
- Brand Voice & Personality
- Problem & Solution
- Impact Area Descriptions
- Target Audiences
- Calls to Action
- Brand Narrative
- Elevator Pitch
Launching UWGT
To support UWGT's expanded focus on workforce development, we launched Future of Work as a distinct, forward-looking identity within the United Way ecosystem.
We developed the logo and visual identity, crafted launch messaging, and designed a full suite of assets — slide deck template, email campaign, LinkedIn graphics, and a dedicated landing page.
Future of Work is now positioned to convene partners, attract investment, and drive long-term economic impact across the Triangle.
Website Design
We reimagined UWGT's website to reflect their regional leadership and support sustained engagement.
Built on WordPress, the site features:
- Mobile-first, user-centered design
- SEO baseline optimization
- Clear donor pathways and integrated calls to action
- Minimal plugins for long-term security
- Staff training to manage content internally
The result is a secure, modern platform that builds trust and supports fundraising growth.
Graphic Design
As UWGT implemented the refreshed global brand, we ensured visual consistency across every piece — from board decks and newsletters to sponsorship packets and year-end appeals. Every touchpoint reinforces credibility and clarity.
A Unified Brand for a Stronger Community
United Way Greater Triangle plays a vital role in strengthening the fabric of its region. Their brand now reflects the depth and seriousness of that work.
With clarified messaging, a cohesive visual identity, and a strategic digital presence, UWGT is positioned to engage donors with confidence and expand impact for years to come.
Let's work together
We would love to work together to elevate the important work you are doing.