Unlock the Power of Your Nonprofit Messaging

Your brand is more than just a name and a logo. It's the bridge that connects your organization's mission with the hearts and minds of your supporters. At Liminal, we understand that effectively telling your nonprofit's story is paramount to your success.

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Our Unique Brand Strategy Process

Our custom core messaging process is a journey that begins with listening and learning from you, your team, your donors, and your stakeholders. Our process captures the very essence of your work that drives your mission forward.

Through a series of enlightening questionnaires and insightful listening sessions, we collaborate with you to uncover the core messaging that defines who you are, what you do, and, most importantly, why you do it.

At the culmination of our process, we deliver a powerful document that serves as a strategic compass for your organization. This document establishes clear and compelling messaging that becomes the foundation for all your internal and external content, regardless of the medium.

But it doesn't stop there. Your core messaging document is more than words — it's a vital resource for grant applications and onboarding and aligning future staff and board members with your mission.

A Strategic Approach

We specialize in crafting clear, compelling, and authentic brand strategies tailored to nonprofit organizations. We work closely with you to define your unique voice, values, and vision.

Your Path to Clarity

Don't let your incredible work get lost in translation. If you've ever thought, "We could raise more funds if people truly understood our impact," or if you're struggling to convey your mission effectively on grant applications, we're here to help.

A Proven Process

Our process is tested and refined, ensuring that every step we take together is purposeful and productive. We guide you through the journey of brand discovery, equipping you with messaging that inspires action.


Elevating Nonprofit Engagement

Our track record speaks for itself. We've helped numerous nonprofit clients elevate their core messaging, attract more supporters, and drive meaningful change in their communities.

"Working with Liminal Creative really helped me realize the importance of my brand. Through our strategic partnership, our company took the time to dive into so many facets of the business, specifically on how we work and the bigger vision. Their creativity and forward thinking helped shape our thinking as a company and how we wanted to see the world in the future. I continue to lean on Liminal Creative for guidance on our brand and the growth of our business and look forward to continuing our work together in the future."

Carolyn Rhodes | COO at NC Rural Economic Development Center

“’Thank you’ doesn’t even begin to describe how grateful we are for all your support during the rebrand. Working with the Liminal Creative team could not have been more seamless and enjoyable. You listened to us, were patient with our waffling, and consistently provided thoughtful, respectful guidance. We’re looking forward to many more projects with you!”

Jenny McGlone | Co-founder and Brand Director, Mathkind

“Liminal Creative did an excellent job in helping us elevate our mission because they took the time to understand the heart of our work. We’re grateful for their thoughtful guidance and high-caliber work with our brand messaging guide, website, and logo design.”

Audrey Moore | Chief Executive Officer, Lift Up the Vulnerable

Bill Cummings and his team bring decades of hard earned expertise on all sides of the nonprofit space (provider, agency, freelance.) As an agency helping nonprofits, they know the combination of strategic thinking and top-shelf design is the path to that positive, lasting change.

Will Feichter

Core Messaging Offerings

Basic Core Messaging

What's Included:

  • Why Statement
  • Vision Statement
  • Mission Statement
  • Core Values
  • Tagline
  • Problem & Solution Statements
  • Narrative (About Us)

Comprehensive Core Messaging

What's Included:

  • Why Statement
  • Vision Statement
  • Mission Statement
  • Core Values
  • Tagline
  • Brand Voice & Personality
  • Problem & Solution Statements
  • Programs/Services Descriptions
  • Central Characters in Your Story
  • Positioning
  • Target Audience
  • Calls to Action
  • Narrative (About Us)
  • Elevator Pitch

Ready to Unleash Your Brand's Potential?

Let's start a conversation today about how our team can work alongside yours to clarify your marketing, communications, and fundraising strategies.

Contact us now and take the first step toward a brand that truly resonates with your audience and drives your mission forward.