Download the Liminal eBook
Effective Nonprofit Branding
Unlock your organization's potential with practical insights from years of nonprofit leadership experience.
In this book, we examine how liminality can offer an excellent opportunity to reestablish or reimagine your organizational identity. We share key strategies for crafting a clear and compelling nonprofit brand identity that will serve as a roadmap to a new destination — even when that destination is unclear, uncertain, and undefined.
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“Liminal space is the uncertain place you find yourself in when you have left a comfort zone but have yet to reach a new destination.”
Branding Best Practices for Nonprofits
What is liminal space, and how does it affect organizational development?
What are the key characteristics of nonprofit branding?
What is a core messaging stack?
How can I expand our nonprofit audience and grow our annual budget?
Introduction
We firmly believe that nonprofit organizations are the most well-prepared entities to make sense of a world that, far too often, doesn’t make much sense. These organizations are at the forefront of addressing critical social, economic, environmental, and humanitarian issues that our country and world face daily.
The leaders of these organizations who are closest to the ground are often willing to engage in issues and challenges that many of us have the privilege of ignoring and hoping someone else will deal with.
In this book, our goal is to provide your organizations with foundational resources that will help you lead the rest of us in making sense of the world and guide us in creating lasting change in our communities and across the globe.
Organizations like yours are in what we call “liminal space.” In fact, we believe the whole world is in liminal space. Political, social, environmental, and personal unrest defines our human experience — and that is probably an understatement.
That period of uncertainty is full of challenges and hardships and is often marked by a change in identity. But it’s at this point that organizations are best poised for transition and transformation.
Liminality is a concept commonly used in anthropology, psychology, and other fields to describe moments or periods when individuals or groups are no longer what they used to be but have not yet fully become something else. This liminal space creates a unique opportunity to transform yourself, your organization, and the communities you serve.
We sincerely appreciate liminal space and the potential it creates, which may explain why we’ve made it our company’s namesake. At Liminal, we work exclusively with nonprofit organizations to navigate periods of uncertainty and growth to find clarity and momentum.
In this book, we’ll lay out a clear understanding of how liminality can offer an excellent opportunity to reestablish or reimagine your organizational identity...