Brand Strategy & Design
With decades of nonprofit leadership, we help you clarify your message, strengthen your brand, and position your work for growth.
Strategic Messaging
Your brand connects your mission to your supporters. At Liminal, we guide you through a collaborative process to craft strategic brand messaging that clearly and effectively tells your story. We build a strategic foundation that inspires action and amplifies your impact.
Let’s make your work impossible to ignore.
Includes Identity Statements, Core Values, Tagline, Brand Voice, Problem & Solution, Programs/Services, Positioning, Target Audience, Calls to Action, Elevator Pitch
Visual Identity
Your mission is strong, and we want your brand to reflect that strength. Building on your brand guide and standards, we’ll create high-level design that cuts through the clutter, builds trust, and clearly communicates your mission, events, and goals.
Logo Design & Evolution, Color Palette, Typography, Photography & Imagery Guidelines
Website Design
Your nonprofit's website is often the first point of contact between your organization and the world. We will design a site that’s not just beautiful but purposeful. From layout to user experience, we create a web presence that’s secure, intuitive, engaging, and built to inspire action.
Let's elevate your website by telling your compelling story, driving engagement, and moving your audience to support your mission!
Fundraising-Focused, Custom Design, Visual Appeal, Mobile Responsive, User-Friendly Navigation, Fast Load Times, Interactive, Secure and Accessible
Graphic Design & Communications
We provide graphic design and communications such as copyediting, email marketing, custom templates, communications planning, and social media strategy.
Annual Reports, Fundraising Collateral, Slide Decks, Email Marketing Strategy, Email Templates, Social Media Assets, Copyediting
Campaign/Event Comms & Design
We develop digital and direct mail campaigns that resonate with donors, maximizing reach and impact. Our expertise turns mission-driven narratives into significant contributions.
Theme & Messaging, Multichannel Campaign Materials, Campaign Landing Pages, Slide Decks, Online Donation Platform, Peer-to-Peer Fundraising Strategy
Website Hosting & Management
We provide the peace of mind of fully managed, enterprise-level WordPress hosting and maintenance so you can focus on fulfilling your mission.
Managed theme and plugin updates, site uptime monitoring, premium plugin access, content and image updates, Core WordPress updates, plugin testing.
Flexible Pricing for Real-World Needs
We offer a range of pricing options to meet your current capacity and future goals—whether you’re looking for a one-time project or an ongoing partnership, there’s a clear path forward.
FAQs
If you are curious about our approach, the power of compelling messaging, or how we can support your nonprofit, find quick insights here.
Liminal refers to a transitional or initial stage of a process, occupying a position at, or on both sides of, a boundary or threshold. It perfectly captures our mission of guiding nonprofits through transitions and helping them realize their full potential.
Our team has decades of experience founding, leading, and consulting with nonprofit organizations, and we also have a passion for helping nonprofits lead change in their communities.
Our primary focus is to work closely with nonprofits, primarily those focused on urban centers and underestimated communities, to elevate their brands, messaging, and overall strategy. We aim to help them achieve clarity, authenticity, and consistency in presenting their mission and impact.
Our comprehensive strategic process serves as the foundation of a nonprofit's brand. This process includes key stakeholders (staff, board, key donors, etc.) and focuses on core messaging, voice, tone, positioning, and more to present organizations authentically and consistently across various platforms.
While we specialize in nonprofits focused on urban centers and underestimated communities in the US and abroad, our primary goal is to catalyze growth for organizations creating lasting change in their respective communities.
We offer various services, from brand strategy, core messaging, full-service graphic design, and website design * development, communications, digital fundraising strategy, email marketing, social media consultation, and more.
A brand is more than just a name or logo. It's the vital link between an organization's mission and its supporters. A clear, consistent, compelling brand identity can significantly elevate an organization's credibility and impact. This brand identity includes an organization copy, core messaging, logo, brand colors, photography, illustrations, and social media.
Our process involves working closely with clients to learn about their work from the inside out. By understanding their mission, values, and target audience, we craft a brand voice that is bold, relational, optimistic, creative, provocative, and thoughtful.
Absolutely! Our full-service design team can assist with everything from naming and logo design to visual identity systems, website design, and print collateral.
Do you need a stronger brand to scale your impact?
Starting with a strategic brand foundation, we help you elevate your credibility, engage a broader audience, and expand your impact in the world.