Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
Crafting Your Identity: Unveiling the Power of Clear Brand Messaging for Organizations
By: Bill Cummings
Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about …
Cultivating Meaningful Relationships: The Secret Sauce for Sustainable Giving in Nonprofits
By: Todd Hiestand
I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, …
Beyond Donations: Engaging the Whole Person in Your Digital Marketing Strategy
By: Todd Hiestand
People aren’t one-dimensional. Your digital content mustn’t be either. When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole …
Never Miss an Insight
"True change is driven by those who have the most to gain and the most to give"
Bill Cummings
Co-Founder / Director of Branding