Crafting Your Identity: Unveiling the Power of Clear Brand Messaging for Organizations


Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about yourself?”

If you’re anything like me, you’ve experienced an increased heart rate, palms getting a little sweaty, heat traveling to your face as your mind begins searching for words to summarize the essence of your identity with hopes of leaving a lasting impression. You may find yourself questioning, ‘Where do I start?’ and ‘What part of my story do I tell?’.

As humans, we are complex. We’re multi-faceted. We change. We evolve. We long to be seen, known, understood, and valued. Summarizing the essence of our identity with clarity is not an easy task and can understandably be anxiety-inducing.

Organizations are complex and multi-faceted too. Many organizations also struggle to communicate with clarity who they are, what they do, and the value of the work they bring to the world — their brand.

As a leader, you recognize the importance of establishing your brand — but with calendars full of daily tasks it takes to do the work — updating or clarifying messaging lands at the bottom of the organization’s to-do list. Much like a personal introduction, you may find yourself asking, where do I start, and what parts of the story do I tell?

We designed our brand messaging guide to systematically help your organization establish a clear and compelling message that describes who you are, what you do, how you do it, and most importantly, why you do it.

Your work is important and needed in the world. The story is already there. We partner with you to unearth the ideal words that will help you capture the essence of your most valuable asset – your organization’s identity.

We believe connections can fast-track successful outcomes. Reach out today to schedule a free 30-minute call to explore how Liminal Creative might support your organization. Be prepared, we may just ask you to tell us a little about yourself.

Bill Cummings

Bill is a seasoned nonprofit founder, leader, marketer, fundraiser, and storyteller. He is the founder and former executive director of Lemonade International and has served in leadership positions with Zoe Empowers and Restore NYC. He works with clients on organizational strategy, branding, fundraising, and communications.