Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

Own the Complexity, Pass On the Clarity

Simplify complexity and amplify clarity. Explore how nonprofits can effectively convey their messaging to engage and inspire.

Building Confidence: The Power of Financial Transparency in Nonprofits

Learn why financial transparency is crucial for nonprofit organizations. Discover practical steps to build trust with funders and ensure a good reputation.

Does your organization start with “why?”

People are more interested in knowing your why — in hearing about the world your visionary team hopes to create — so they can imagine themselves as a part of it.

Five Strategies for Sustaining and Scaling Your Nonprofit Mission

More often than not, your organization’s decisions should be driven by data. The extent of your impact can often be determined more effectively through measurable outcomes.

Making the Most of the Giving Season: Year-End Fundraising Tips

To capitalize on this season of giving, there are some foundational ways you can maximize your year-end fundraising efforts.

From Sympathy to Support: Inspiring Passionate Donations

The unfortunate reality is that while many organizations do incredible work on the ground—with exemplary staff and programs that create tangible impact—their branding and online presence often don’t reflect this excellence.

Do The People You Serve Have A Seat At The Table?

When crafting strategies, shaping the mission, or defining services and programs, it’s imperative that the individuals at the heart of these initiatives are not simply seen as beneficiaries but as collaborators.

An Open Letter to Nonprofit Leaders

Let us just say this in the clearest terms possible: you are the kind of leader the world needs right now.

Amplify Your Mission: The Importance of Nonprofit Branding

You’ve heard it from volunteers, the clients you serve, and others in your network: your organization is one of the “best-kept secrets” in your community. While it sounds somewhat flattering, it’s actually a red flag.

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"True change is driven by those who have the most to gain and the most to give"

bill

Bill Cummings
Co-Founder / Director of Branding