Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

Inspire Audiences by Translating Outputs into Outcomes

By Todd Hiestand

You’re in the nonprofit world because you’re driven by your heart, but the mission itself relies on the strength of your numbers. You need funding, supporters, and ways to prove that you’re meaningfully impacting the community. Nonprofits have to communicate data in a clear and digestible way, yes, but also in a way that inspires action.…

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Who is the hero of your nonprofit organization’s story?

By Todd Hiestand

When we work with nonprofit leaders to create a brand strategy, there is so much that is open-ended about this creative process. We usually have multiple voices and perspectives from each organization who collaborate to weigh in on some subjective questions: What are our values? How do we envision an ideal world? Why does our…

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Your Organization Needs a What We Do Say/What We Don’t Say Lexicon

By Bill Cummings

No one likes the word police—and no one wants to be that person on your team either, cutting a coworker off to admonish, “We don’t use that term here.” And yet, finding the ideal language is incredibly important to being inclusive and effective in your work. There’s a big difference between calling a person a…

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Never Miss an Insight

Introducing the Liminal eBook: Effective Nonprofit Branding

By Todd Hiestand

At Liminal, we thrive in the realm of possibility, where uncertainty meets potential. But it wasn’t always this way. We had to live through our own periods of career upheaval, with all the discomfort and doubt, before we were able to embrace the power of life’s most ambiguous, in-between moments. On the other side, we…

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Rebranding as a rite of passage

By Todd Hiestand

In life, there are seasons where you have to rebuild from scratch — where you’re faced with an ending you may not have seen coming. That’s true for people, and that’s true for organizations. The way to make the most of these periods of change is to think of them differently: What if this wasn’t…

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Connect People To Strengthen Your Organization

By Bill Cummings

Belonging is a fundamental human need. As nonprofit leaders, you have the opportunity to cultivate a community around that feeling. By hosting in-person and virtual get-togethers, you can create a space where people feel valued, neighbors get to know each other, and people find commonalities, even if they’re an ocean apart. To plan an event…

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Own the Complexity, Pass On the Clarity

By Todd Hiestand

At Liminal, one phrase that guides our work with nonprofits is, “Own the complexity and pass on clarity.” This phrase makes us think of a reporter pouring over months of research the week before her publishing deadline. She has to make sense of hours of interviews with three experts, a counterpoint from a local city…

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Building Confidence: The Power of Financial Transparency in Nonprofits

By Bill Cummings

In the nonprofit sector, every dollar given is a symbol of trust. Financial transparency isn’t just a sound organizational practice — it’s a necessary foundation for your organization’s good reputation. For organizations committed to social change, maintaining transparency is especially critical. In the nonprofit world, money is given in good faith. By opening your nonprofit…

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Does your organization start with “why?”

By Bill Cummings

For the next week, place a post-it note in your workspace. Stick it somewhere prominent, where you’ll notice it before taking calls or writing your newsletter. On that note, write in bold letters your organization’s why. Nonprofit leaders think about their why a lot and may even have it down to a snappy sentence or…

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Five Strategies for Sustaining and Scaling Your Nonprofit Mission

By Bill Cummings

As you have stepped into a new year filled with new possibilities, we want you to know that we see you. We see you juggling responsibilities and wearing hats you never thought you’d need to wear. We see you putting in long hours and fighting emotional fatigue, still feeling like you may not be doing…

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Making the Most of the Giving Season: Year-End Fundraising Tips

By Bill Cummings

As the year draws to a close, nonprofit leaders face a crucial window of opportunity for fundraising. As you know, the final two months are pivotal; many individuals are looking to make end-of-year donations for tax purposes or simply to feel more generous during the holiday season. To capitalize on this season of giving, there…

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From Sympathy to Support: Inspiring Passionate Donations

By Todd Hiestand

At Liminal, we champion the idea that messaging clarity, impeccable design, modern logos, contemporary colors, and typography all converge to position nonprofit organizations in the best light. The unfortunate reality is that while many organizations do incredible work on the ground—with exemplary staff and programs that create tangible impact—their branding and online presence often don’t…

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