But outsiders will likely need reminders of what your organization does and how they can get involved. They may understand a few of the pieces but aren’t quite sure how they fit together.

“Remind me of what your group does. Something with kids and tech?”

For years, marketing and advertising experts have harped on the “Rule Of 7.” It’s the idea that it takes up to seven impressions before a message truly registers with an audience. But really, seven times? Most of us hear that number and are wary of coming off as repetitive and boring, and that’s fair.

The good news is that to make a lasting impression, you don’t need to rely only on repetition – you need your message to be consistent.

Consistent branding can do much of the heavy lifting by conveying to audiences that your organization is relevant, recognizable, and memorable. There are several ways to communicate your brand identity with consistency:

• Language and tone: how your message is conveyed (word choice, style, formality, etc.)
• Standardized design style: specific guidelines on an aesthetic that aligns with your organization’s identity
• Consistent color palette: create a recognizable and memorable brand identity
• Imagery and visuals: a style of photography, graphics, and visual themes that complement your organization’s messaging
• Storytelling style: the way you tell stories – whether through text, video, or other mediums – should be uniform, helping to convey the organization’s message in a coherent and engaging manner

When your organization’s content appears in a reader’s inbox or social media feed, that voice should be undeniably and authentically yours.

Let your branding do the work of making a good impression – or seven – for you.

If you need help with core messaging, visual branding, website design, or graphic design, our experienced team is here to help you with your mission. Schedule a Free 30-minute Consultation with our founders.