There’s a big difference between calling a person a “survivor” or a “victim,” using “people we serve” versus “clients,” or describing someone as “underpaid” rather than “impoverished.”
Organizations can empower everyone with the language to discuss the important stuff by establishing an agreed-upon Lexicon (a list of “What We Say”/”What We Don’t Say”). This resource can guide everyone from employees to stakeholders to volunteers to us — brand consultants — on the language that guides your approach to an issue.
Terminology is evolving quickly. Just when you feel like you’ve nailed it, someone who has more experience or lived experience might push back on your phrasing. We say, embrace the pushback. When it comes down to it, those most impacted by the terminology should have the biggest say in deciding the words we use.
Ultimately, the goal isn’t perfection. It’s progress.
By remaining open to change, we can collectively move towards a more inclusive, accurate, and kind lexicon — reflective of the very world we hope to create.
When it comes down to it, those most impacted by the terminology should have the biggest say in deciding the words we use.
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