Introducing the Liminal eBook: Effective Nonprofit Branding

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At Liminal, we thrive in the realm of possibility, where uncertainty meets potential. But it wasn’t always this way.

We had to live through our own periods of career upheaval, with all the discomfort and doubt, before we were able to embrace the power of life’s most ambiguous, in-between moments.

On the other side, we discovered that we hadn’t just survived, we had flourished. In fact, those tumultuous times were unexpectedly clarifying. Liminality hit pause on life’s blind forward momentum. It forced a period of self-reflection, connection, and rebuilding.

Even better than this realization was learning to help others navigate their own liminal moments.

We’re thrilled to reach even more nonprofit leaders with our eBook, Effective Nonprofit Branding, where we share how nonprofit leaders can leverage uncertainty to better direct their organizations. We’ve poured our experience into these chapters as guides for nonprofit leaders navigating the complex landscape of organizational branding.

This book delves into the concept of liminality and the ways we can embrace natural resets in an organization’s lifetime. The three short chapters offer practical strategies and insights gained from our years of experience leading nonprofit organizations and helping other nonprofit leaders craft brand narratives that truly resonate with their audiences.

It also includes footnotes showcasing our collaborative work with nonprofit clients; we believe their stories serve as powerful examples of the transformative potential of liminality.

The path forward is not always clear. Yet, it’s precisely in these moments that innovative nonprofit leaders can lean into the change and carve out a distinct way forward.

Download your eBook here

Todd Hiestand

Todd has over 20 years of experience as a leader in the nonprofit sector. He has served in a wide variety of roles, guiding digital marketing, technology, fundraising, eCommerce, and communications strategies. His expertise in developing systems and processes has helped launch organizations and sustain growth over time.