Four Important Qualities of Brand Messaging For Community Based Organizations
We believe content is essential to establishing and maintaining a strong brand identity, but we also feel very strongly that the content should be marked by…
Nonprofit Marketing Insights
Practical thinking on nonprofit branding, messaging, and communications — from people who’ve worked inside the sector and know what it takes to raise the funding you need to grow.
Navigating Crisis with Boldness: The Power of Asking for Support in Nonprofit Organizations
“We don’t want to ask for help when people are hurting so badly.” In 2020, as the pandemic’s effect on the economy started unfolding, nonprofits questioned…
Your Year-End Campaign Starts Now
Your nonprofit's last two months of the year are largely dependent on what you do during the first ten months.
Embracing the Liminal: Navigating Growth and Transformation
The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.”
Redefining Representation: Empowering Voices and Shaping Narratives in the Nonprofit Sector
We’ve made some societal advances toward balancing the scales of injustice — minimal compared to the work still in front of us. As workers in the…
Unleashing Emotion: How Embracing Vulnerability Can Drive Personal Growth and Foster Deeper Connections
I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found…
What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?
The year-end giving season is a big deal for nonprofit organizations, and with smart planning, it’s an ideal opportunity to meet or exceed annual fundraising goals.
Crafting Your Identity: Unveiling the Power of Clear Brand Messaging for Organizations
Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can…
Cultivating Meaningful Relationships: The Secret Sauce for Sustainable Giving in Nonprofits
I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign.…
Beyond Donations: Engaging the Whole Person in Your Digital Marketing Strategy
People aren’t one-dimensional. Your digital content mustn’t be either. When it comes to digital marketing plans and management, we need to emphasize how important it is…
True change is driven by those who have the most to gain and the most to give