Your Year-End Campaign Starts Now


Congratulations! You made it through what is most likely the most lively time of year for your organization — the year-end fundraising season!

Whether you exceeded your goal or fell just short, we are sure you did a great job telling your story, connecting with donors, and making appeals that helped to move your mission forward.

So we hope you have been able to take some time to breathe, celebrate with your team, and finish off the last of those Christmas cookies.

OK. Now that you have appropriately celebrated, it’s time to get back to work.

Your 2022 end-of-year campaign starts now.

As you know, it’s important to think holistically about how your communications and fundraising strategies work together.

The effectiveness of your end-of-year campaign is directly tied to how well you communicate, build relationships, and tell stories of impact over the course of this year.

We have seen significant results when working with nonprofit organizations that have been more strategic about their approach to marketing and communications strategy throughout the year.

In several cases, their year-end campaigns were underwhelming or non-existent before we worked with them on yearlong communication and fundraising plan. After collaborating on a comprehensive storytelling and communications strategy, they experienced record-breaking end-of-year campaigns and their highest revenue to date.

So, we believe now is the time to get to work on developing your content calendar, social media, email marketing, video production, and overall storytelling strategy.

If you haven’t done so already, now is the perfect time to start by thanking donors for their support in 2021 and developing a plan for consistently telling compelling stories throughout the year.

Here’s the bottom line: your last two months of the year are largely dependent on what you do during the first ten months.

If you are looking for help in this area, we would love to talk more.


Todd Hiestand

Todd has over 20 years of experience as a leader in the nonprofit sector. He has served in a wide variety of roles, guiding digital marketing, technology, fundraising, eCommerce, and communications strategies. His expertise in developing systems and processes has helped launch organizations and sustain growth over time.