Insights

Liminal Creative is growing! I (Todd) am excited to officially announce that as of January 1, 2022, Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO. Bill has been a good friend of Todd’s for over ten years and is a seasoned nonprofit founder, leader, marketer,…

The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.” Everyone goes through at least one major liminal time in their lives. It’s a weird space. It’s unsettled. It’s uncomfortable. Far too often, it’s downright painful. In liminal times, you know you are not where you…

In my twenty-five years of experience in the nonprofit sector, I can’t count how many times I have heard organizations use the phrase “we are a voice for the voiceless.” In the early days of my work in this space, I used similar phrases without giving much thought to the implication of my words. I…

I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain circumstances or topics, but my emotions would get lodged somewhere between my chest and throat. Later in life, I discovered that the things that moved…

Few things make me do a double-take more than walking into Target or Walgreens in late August and being confronted by shelves upon shelves of Halloween candy and decorations. Just last week, Dunkin’ introduced its pumpkin-spice menu earlier than ever before. It seems, ahead of tasting the first bite of our kids’ Halloween loot, we’re…

Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about yourself?” If you’re anything like me, you’ve experienced an increased heart rate, palms getting a little sweaty, heat traveling to your face as your mind…

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…

People aren’t one-dimensional. Your digital content mustn’t be either.  When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole person. This means more than simply focusing your marketing efforts on getting people to donate to your cause. Donations are vital to your work, but…