Maybe the Elevator Was the Problem All Along
Liminal Co-Founder, Todd Hiestand, tells a story about a friend who found a way to make riding an elevator with strangers even more awkward than it…
Nonprofit Marketing Insights
Practical thinking on nonprofit branding, messaging, and communications — from people who’ve worked inside the sector and know what it takes to raise the funding you need to grow.
What it’s like to be an outsider
Have you had the blessing of being an outsider lately? I’m an amateur photographer, and the last month or so I’ve gotten really into photographing birds.…
Why Stories Beat Stats in Nonprofit Fundraising
TL;DR: Impact data matters, and you need it. But data proves you’re effective; it doesn’t make people care. Lead with a story, and let the stats…
How to Rebrand a Nonprofit Organization (Without Losing Your Community’s Trust)
A well-executed nonprofit rebrand unlocks momentum and funding. Done poorly, it erodes trust and costs more than it returns. Here’s how to do it right. In…
Clarity is a Growth Strategy
Nonprofits are tackling some of the most complex and urgent challenges in our world. But when it comes to communicating that work, complexity can often cloud…
You Can’t Fund a Mission No One Understands
Let’s explore why clarity is a vital fundraising strategy and how simplifying your message can turn confusion into commitment. Over the years, we have worked with…
Should You Use a Slider on Your Nonprofit Website? (Probably Not, and Here’s Why)
“We really want to have a slider at the top of the home page…” We often hear this request when working on nonprofit websites. It usually…
How Core Messaging is Vital to Using AI Effectively
“Artificial intelligence is not a substitute for human wisdom but a tool to amplify it. Without a clear message, even the smartest algorithms can’t connect with…
Your Website Might (Accidentally) Be Lying
When was the last time you looked at your own website and thought, “Yeah… that’s exactly who we are and what we do.” Don’t worry, it’s…
How Liminal Space Can Propel Your Organization Forward
Every organization will eventually face a transition period-what we call “liminality” or “liminal space.” These moments of uncertainty can stem from internal shifts, like leadership changes,…
An Open Letter to Nonprofit Leaders During Yet Another Set of “These Unprecedented Times”
The word “unprecedented” has seen an unprecedented uptick in use over the past decade or so. And… here we are again. The nonprofit sector has always faced an…
The Comprehensive Technical Guide to Nonprofit Website Management
We have created a simple resource to help you get control of your website’s technical details. Download your copy of our Nonprofit Website Management Checklist today!…
True change is driven by those who have the most to gain and the most to give