Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
How to Create Clear and Effective Messaging for Your Nonprofit
By: Todd Hiestand
Nonprofits often wrestle with crafting the “perfect message.” At the heart of this struggle lies a core challenge: clarity. Without clarity, organizations cannot effectively communicate their mission, objectives, or impact. …
The Comprehensive Technical Guide to Nonprofit Website Management
By: Todd Hiestand
We have created a simple resource to help you get control of your website’s technical details. Download your copy of our Nonprofit Website Management Checklist today! Our team has worked …
Making A Good First (Through Seventh) Impression
By: Bill Cummings
But outsiders will likely need reminders of what your organization does and how they can get involved. They may understand a few of the pieces but aren’t quite sure how …
6 Building Blocks of a Strong Nonprofit Brand
By: Todd Hiestand
I lived on the East Coast for 18 years. Whenever I would meet someone for the first time, one of us almost always asked, “What do you do?” It felt …
From DIY to Dynamic: Strengthening Your Nonprofit’s Branding for Success
By: Todd Hiestand
The above quote was said by one of our favorite nonprofit clients before we started working with their organization. The client’s words were more insightful than they realized! The problem …
Client Spotlight: North Carolina Victims Assistance Network
By: Bill Cummings
There’s so much we admire about the work of our friends at the North Carolina Victim Assistance Network. NCVAN is the only statewide victim service agency in North Carolina dedicated …
Inspire Audiences by Translating Outputs into Outcomes
By: Todd Hiestand
Discover the power of outcomes in nonprofit fundraising. Learn how to communicate data that inspires action and proves your impact.
Who is the hero of your nonprofit organization’s story?
By: Todd Hiestand
Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.
Your Organization Needs a What We Do Say/What We Don’t Say Lexicon
By: Bill Cummings
Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.
Never Miss an Insight
"True change is driven by those who have the most to gain and the most to give"
Bill Cummings
Co-Founder / Director of Branding