Our Founders

Between them, Bill and Todd have nearly 50 years of nonprofit leadership experience—and exactly one full head of hair.

They’ve led through budget crunches, brand crises, leadership transitions, and board meetings that definitely could’ve been emails.

They’ve founded organizations, built programs from scratch, raised millions, and helped hundreds of nonprofits move from confusion to clarity—especially in those in-between seasons when everything feels uncertain.

As co-founders of Liminal, they guide organizations through the critical transitions that shape their future. They bring empathy, curiosity, strategy, and a deep understanding of what it takes to grow a mission-driven organization in the real world.

Get to know them below—you’ll quickly see why so many organizations trust them to lead with clarity in moments that matter most.

bil

Bill Cummings

Bill has been leading in the nonprofit world since 1994—which is basically the Jurassic era of community development. He brings deep relationships, a strategic perspective, and a commitment to standing in solidarity with those on the margins.

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Bill Cummings

Bill Cummings is the co-founder and co-principal of Liminal. With over 30 years of experience in nonprofit leadership, community development, and strategic growth, Bill brings a deeply relational approach and seasoned executive insight to his work with mission-driven organizations.

Bill’s career began in urban community development in 1994, and since then, he has helped launch and lead transformative initiatives across local and global contexts. In 2008, he founded Lemonade International, where he served as Executive Director for nearly a decade—guiding the organization through significant growth while deepening its long-term community impact.

He has since held executive leadership roles with organizations such as Zoe Empowers and Restore NYC, leading strategic development, cultivating partnerships, and expanding organizational capacity. Across each role, Bill has helped nonprofits distill their complexity into clear, compelling messaging and navigate moments of growth, change, and redefinition with integrity and focus.

At Liminal, Bill helps nonprofits clarify their identity, communicate why they matter, and connect more meaningfully with the people who support their mission. His work is grounded in a belief in the power of deep relationships and a commitment to standing in solidarity with those on the margins.

He holds a Master’s degree in Social and Civic Entrepreneurship from Bakke Graduate University and lives in Raleigh, North Carolina with his wife, Cherie. They have adult twin sons and a teenage daughter.

Nonprofit Experience: 

  • Program Director of Urban Youth Program
  • Associate Director of Urban Community Development Organization
  • Founder & CEO of International Development Nonprofit - Gang Prevention & Education
  • Director of Strategic Development of International Community Development Nonprofit - Economic Empowerment
  • Chief Development Officer - NYC Anti-Human Trafficking Organization
todd

Todd Hiestand

Todd has been doing this work since 2004, which is the equivalent of about 487 internet years. He helps organizations move forward with confidence—combining strategic insight, effective marketing, and a deep understanding of transitional moments.

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Todd Hiestand

Todd Hiestand is the co-founder and co-principal of Liminal. With over two decades of experience in nonprofit leadership, fundraising, digital communications, and brand strategy, Todd brings a rare blend of executive-level insight and on-the-ground practicality to every partnership.

Todd’s career has spanned the full arc of nonprofit growth—starting from co-founding and leading a grassroots organization to directing large-scale fundraising and digital strategy efforts for national and international nonprofits.

He has worked with hundreds of nonprofit teams across the country, helping them navigate seasons of transition, unlock sustainable revenue, and communicate their mission with greater clarity and conviction.

Todd’s expertise lies in helping mission-driven organizations move through “liminal spaces”—those critical, often complex moments of transition between where they are and where they want to be. Whether guiding rebranding efforts, leading multi-channel fundraising campaigns, or rebuilding donor trust, Todd brings a deeply strategic mindset, relational approach, and steady hand to every challenge.

He holds a Master’s degree and speaks regularly on topics related to nonprofit brand clarity, fundraising, and organizational growth. Todd and his wife, Melanie, live in the Portland, OR, area and have four sons, 12 Goat Yoga goats, nine ducks, 18 chickens, four dogs, a lizard, and a rabbit.

Nonprofit Experience: 

  • Co-Founder, Executive Director of a community-based organization in the Philadelphia Suburbs
  • Director of Nonprofit relationships and strategy at a fundraising platform
  • Director of Development at a nonprofit organization serving trafficked women in Indonesia
  • 23 Years of experience in website design and development

The Rest of our Team is Pretty Great Too

Meet Our Team

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