Todd has been doing this work since 2004, which is the equivalent of about 487 internet years.

Todd Hiestand

Director of Web Strategy

Todd Hiestand has over 20 years of experience in founding, leading, building, and marketing nonprofit organizations.

Liminal Creative is the culmination of his work over the last 20 years in leadership, fundraising, marketing, communications, and community building.

Liminal Creative brings with it Todd’s passion and skill in helping nonprofits grow, fulfill their mission, and help their future-defining voices be told and heard.

Todd’s professional experience began as a co-founder and lead pastor of a small but impactful church, The Well, in the diverse environment of suburban Philadelphia, PA.

As he helped lead this community for fourteen years, he learned the art of community building, leadership, and growing and sustaining a nonprofit organization from the ground up.

With a passion for technology – and out of financial necessity as a bi-vocational pastor  – he started a business helping churches, and nonprofits create, build, and manage websites. This experience helped guide him into marketing and fundraising for nonprofits full-time.

As the Director of Nonprofit Development with Pure Charity, Todd honed his skills and expanded his knowledge base related to fundraising best practices, crowdfunding, and peer-to-peer fundraising.

During this time, he developed an extensive network of nonprofit leaders to create websites and digital fundraising solutions for hundreds of local and internationally-focused nonprofit organizations.

With a passion for international and cross-cultural work, he served on the board of directors for Lemonade International for seven years as it grew from a small start-up nonprofit to just under one million dollars of revenue per year.

After serving in a board role, he continued to serve Lemonade International by leading its digital marketing and fundraising efforts.

Lemonade International was at a unique and liminal time as the organization needed to grow its donor base and capacity while at the same time navigating a transition in senior leadership from the founding CEO to a new Executive Director.

Todd was integral to the team as they planned and managed two record-setting end-of-year fundraising campaigns. During this time, he also helped create significant growth and reach and re-establish trust with the donor base through relational and digital marketing efforts.

His international nonprofit work continued as the Associate Director of Development at Compassion First, an international nonprofit that provides long-term, hope-filled solutions for survivors of sex trafficking and exploitation.

He led the organization through a new website relaunch during his time there. He also led the research, selection, and implementation of a best-in-class fundraising and donation management system. Additionally, he was a part of the core team that led a wildly successful major giving campaign. This campaign led to significant growth in the organization’s monthly revenue.

Todd has been no stranger to liminal moments. He thrives in navigating the "space in-between where you are at now, and where you want to be."

Todd holds a Master's degree from Missio Seminary.

Our Team


Bill Cummings

Co-Owner/Director of Branding



Todd Hiestand

Co-Owner/Director of Web Strategy


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Joelle Woodson

Associate Director of Branding

Cherie Bio

Cherie St Jean

Director of Operations


Nathalie Szejner

Senior Graphic Designer


Sommer Wisher

Business Development Specialist


Stephanie Kim

Web Developer