For Justice-Focused Nonprofits

We are led by former nonprofit executives and fundraisers. We've been raising money, shaping brands, and leading nonprofits long before "social impact" became a thing.

We've Sat in Your Seat

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We have led nonprofits and raised the money. We know what funders look for because we have been the ones asking. Now we help others do the same.

Messaging First

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Most agencies start with design. We start with the message everything else is built on. Then we bring it to life through design that earns attention and builds trust.

Embedded Expertise

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You get a full nonprofit comms team integrated with your staff to extend your capacity. We embed with your team, so the work feels like an extension of your organization.

We Turn Your Mission Into a Message That Moves People

Nonprofit leaders are doing some of the hardest work in the country. What most don't have is the time to turn that work into messaging that moves people.

We bridge the gap between mission and message — so you can connect with people who will invest in your work.

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We Care About the People and Communities You Serve

Nonprofits and social impact organizations are positioned to drive real change in cities and communities. That kind of impact takes more than good work. It takes clear messaging and smart strategy.

We work with nonprofits focused on urban centers and under-resourced communities, in the U.S. and abroad. We help you sharpen your story, align your strategy, and attract the funding you need to scale your mission.

Our process helps organizations clarify who they are and communicate why they matter, so the right donors and foundations can find you and invest in your work.

Our founders have led and grown multiple nonprofits over a combined 50+ years in the sector. Their experience spans executive leadership, brand strategy, fundraising, and storytelling.

Our team includes writers, designers, project managers, and developers who have spent their careers inside nonprofits.

We understand that serving mission-driven organizations takes more than talent. It takes perspective.

Our Team

Bill Cummings - Liminal Co-Founder & CEO

Bill Cummings

Co-Founder
Chief Executive Officer

Bio

Bill is an experienced nonprofit executive with a demonstrated history of founding, leading, and growing a nonprofit organization from the ground up.

He is a seasoned nonprofit founder, leader, marketer, and storyteller. He is the founder and former executive director of Lemonade International and has served in leadership positions with Zoe Empowers and Restore NYC. He loves engaging in meaningful conversations as he works with clients on brand strategy and communications.

Bill believes strongly in deep relationships and standing in solidarity with people who have been historically marginalized. He and his wife Cherie live in Raleigh, NC, and have been married since 1990. They have adult twin sons and a daughter in college.

Bill holds an MA in Social and Civic Entrepreneurship from Bakke Graduate University.

Kemah Washington — Liminal Chief Experience Officer

Dr. Kemah Washington

Partner
Chief Experience Officer

Bio

Kemah Washington brings strategic vision, creative excellence, and human-centered leadership to the heart of Liminal’s work. With more than two decades of experience in marketing, design, and business strategy, he bridges creativity and strategy to craft brand experiences that inspire trust and drive meaningful impact. As Founder and President of BRANDilly Creative Group, Kemah has led integrated campaigns and visual identities for mission-driven organizations across industries, guiding teams and clients toward clarity, creativity, and connection.

An accomplished entrepreneur and community leader, Kemah holds a Doctorate in Higher Education Administration from NC State University—a foundation that informs his collaborative, people-centered approach to leadership and learning. His work is grounded in purpose, innovation, and service, extending beyond business through mentorship, board service with the Millersville University Foundation, and international mission work in Ghana. At Liminal, he continues to shape spaces where creativity and impact intersect, helping brands grow with intention and lead with authenticity.

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Todd Hiestand

Co-Founder
Chief Advancement Officer

Bio

Todd Hiestand is a nonprofit leader and digital strategist with more than two decades of experience helping mission-driven organizations grow and communicate with clarity.

As Co-Founder and Chief Advancement Officer at Liminal, he blends technical expertise with a deep passion for helping nonprofits clarify their message and expand their impact.

Over the years, Todd has served as a Founder, Executive Director, Director of Development, and Communications Director for national and international nonprofits. He has also consulted with hundreds of organizations, guiding them through digital challenges and helping them build websites that advance their mission.

Todd and his team at Liminal thrive in liminal spaces—the in-between moments where organizations are moving from where they are to where they want to be. With a strategic mindset and a heart for impact, Liminal helps nonprofits find their digital footing and amplify their voice.

Christine "CC" Esquerra — Liminal Art Director

CC Esguerra

Art Director

Bio

CC is a dual-threat creative leader with 20+ years of experience in both copy and art direction. After building a career in the fast-paced world of New York advertising working with legends like Jerry Della Femina and brands like Starkist and Toshiba, CC founded Construct Creative Studio to focus on work that matters. Today, she specializes in strategic branding for mission-driven organizations and nonprofits. Based in Rockaway Beach, New York, CC is as passionate about community advocacy as she is about high-end design.

Tianna Harrison — Liminal Project Manager

Tianna Harrison

Project Manager

Bio

Tianna is a project manager with a background in nonprofit operations, program management, and event planning. She brings a strategic yet people-centered approach to her work, guiding projects from early vision through execution while keeping teams organized, aligned, and supported.

Giancarlo Robello - Liminal Senior Graphic Designer

Giancarlo Robello

Sr. Graphic Designer

Bio

Giancarlo Robelo is a senior graphic designer and illustrator based in Guatemala City. He holds a licensure in Graphic Design from the Universidad de San Carlos de Guatemala. He brings a design philosophy rooted in visual culture and strategic intent. His work resists the predictable. He designs with the audience in mind from the start — building aesthetics that feel specific, honest, and aligned with the vision of the work they represent.

Hannah Sherk. - Liminal Project Manager & Content Specialist

Hannah Sherk

Project Manager
Content Specialist

Bio

Hannah is a content specialist with social media, blogging, and ghostwriting chops. She loves making complex ideas simple and helping non-profit leaders articulate their passion for their mission. Her skill set draws on her experience in the fields of education, journalism, and non-profit organizations.

Cherie St Jean - Liminal Director of Operations

Cherie St Jean

Director of Operations

Bio

Cherie has worked in nonprofit leadership and management for more than 25 years. She is a co-founder of two nonprofit organizations and has provided leadership in the areas of operations, project management, budgeting, and finance.

Lindsay Sullivan - Liminal Brand Strategist

Lindsay Sullivan

Brand Strategist

Bio

With 15 years of experience in the nonprofit sector, Lindsay has honed a deep expertise in fundraising, marketing, and branding. In the age of information overload, she finds ways to simplify complex ideas, get to the heart of a story, and create content that moves people to action. Lindsay is passionate about connecting people through storytelling to build a more just, compassionate, and peaceful world.

Hubert Bendfeldt - Liminal Senior Financial Strategy Advisor

Hubert Bendfeldt Vásquez

Senior Financial Strategy Advisor

Bio

Hubert is a certified project manager with a background in industrial engineering, and a degree from the University of San Carlos de Guatemala. Beginning in his teenage years, Hubert has worked closely with NGOs, gaining insights into rural and urban social development across various countries and within Guatemala.

He served as the Director of Community Development for Lemonade International in the La Limonada neighborhood and co-founded UTZ Means Good. This conglomerate, focusing on e-commerce infrastructure for rural areas, includes UTZ BOX, Gronn, UTZ Market, and Synergy Consulting, all adhering to the triple bottom line: People, Planet, Prosperity.

Hubert is a travel and music enthusiast, advocate for healthy and balanced living, and is a 2022 Young Leaders of America's Initiative fellow.

David Park – Liminal Strategst

David Park

Nonprofit Strategist

Bio

David loves to see good people do great work. A local church pastor and community development consultant in Atlanta, Georgia, David knows how complex good work can be.

He also loves diversity and different perspectives; he is a second-generation Korean American raised in the South and married to an Indian American with two kids and two dogs (even the dogs are mixed!). But most of all David wants to help good organizations get better; he spends his spare time studying strategy, playing chess, and building communities.

David's bona fides include an M.Div from Columbia Theological Seminary and a B.A. in Economics and History from Vanderbilt University. Also, David likes to eat good food, not fancy, but good. Because David loves to see good people do great work.

Our Values

We are people-centered

People and relationships are at the core of our work and will always be more important than the projects we work on. (Our projects are important because they are directly connected to people!)

We collaborate

We work with a strong conviction that real change will only take place if we work together.

We deliver high-quality products and services

We are tenacious in our approach to doing great work — understanding that strategy and ideas are only as valuable as the assets and projects that are executed as a result.

We pursue diversity

We believe that our projects, our progress, and our communities will be better when we reflect the diversity of the world around us.

We are lifelong learners

We have an insatiable desire to expand our knowledge and understanding — always seeking to be on the front edge of the most current and effective solutions that propel clients toward growth and impact.

We have fun

We love our work and we laugh (a lot!). Our clients do hard work and we want to bring a presence of authentic joy as we do important work together.

Diversity, Equity, Inclusion & Belonging

Liminal Creative is an equal opportunity employer that values a diverse workplace and strongly encourages Black, Indigenous, people of color, women, LGBTQIA+ individuals, other minority groups, and veterans to apply for open positions.

We engage in active listening to expand our understanding of diversity, equity, inclusion, and belonging in our work and client relationships. As we continually pursue growth in this area, we are committed to applying what we learn to our work and how we lead our company.

Check out our work

See how we help social impact organizations lead the way in creating lasting change in the world.

Our Work

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