Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
Who is the hero of your nonprofit organization’s story?
By: Todd Hiestand
Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.
Your Organization Needs a What We Do Say/What We Don’t Say Lexicon
By: Bill Cummings
Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.
Liminal eBook: Nonprofit Branding Tips
By: Todd Hiestand
Find clarity in the in-between. Liminal’s eBook, Effective Nonprofit Branding, helps nonprofit leaders leverage liminal moments for growth.
Rebranding as a rite of passage
By: Todd Hiestand
Rebranding as a transformative rite of passage for nonprofits. Discover how Liminal helps organizations rebuild their identity for a new era.
Connect People To Strengthen Your Organization
By: Bill Cummings
Belonging is a fundamental human need. As nonprofit leaders, you have the opportunity to cultivate a community around that feeling.
Own the Complexity, Pass On the Clarity
By: Todd Hiestand
Simplify complexity and amplify clarity. Explore how nonprofits can effectively convey their messaging to engage and inspire.
Building Confidence: The Power of Financial Transparency in Nonprofits
By: Bill Cummings
Learn why financial transparency is crucial for nonprofit organizations. Discover practical steps to build trust with funders and ensure a good reputation.
Does your organization start with “why?”
By: Bill Cummings
People are more interested in knowing your why — in hearing about the world your visionary team hopes to create — so they can imagine themselves as a part of it.
Five Strategies for Sustaining and Scaling Your Nonprofit Mission
By: Bill Cummings
More often than not, your organization’s decisions should be driven by data. The extent of your impact can often be determined more effectively through measurable outcomes.
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"True change is driven by those who have the most to gain and the most to give"
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Bill Cummings
Co-Founder / Director of Branding