When crafting strategies, shaping the mission, or defining services and programs, it’s imperative that the individuals at the heart of these initiatives are not simply seen as beneficiaries but as collaborators.

Let us just say this in the clearest terms possible: you are the kind of leader the world needs right now.

You’ve heard it from volunteers, the clients you serve, and others in your network: your organization is one of the “best-kept secrets” in your community. While it sounds somewhat flattering, it’s actually a red flag.

Even with the noblest intentions, many nonprofits struggle to connect deeply with their audience and convey their purpose effectively.

Write as if the people you are writing about are in the room.

We have grown quite a bit faster than anticipated, and we’re excited to announce that we have doubled in size!

If you’re leading a nonprofit organization, we can imagine how tempting it is to try to fully inform donors on the intricacies of what it takes to move your mission forward.

We often create habits, routines, and processes that work just well enough to make us think we should keep on doing them.

We believe content is essential to establishing and maintaining a strong brand identity, but we also feel very strongly that the content should be marked by four important characteristics.