Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
Challenging the Status Quo: Rethinking Mediocre Practices in Your Organization
By: Todd Hiestand
We often create habits, routines, and processes that work just well enough to make us think we should keep on doing them.
Four Important Qualities of Brand Messaging For Community Based Organizations
By: Bill Cummings
We believe content is essential to establishing and maintaining a strong brand identity, but we also feel very strongly that the content should be marked by four important characteristics.
Navigating Crisis with Boldness: The Power of Asking for Support in Nonprofit Organizations
By: Todd Hiestand
“We don’t want to ask for help when people are hurting so badly.” In 2020, as the pandemic’s effect on the economy started unfolding, nonprofits questioned their future. What was …
Your Year-End Campaign Starts Now
By: Todd Hiestand
Your nonprofit’s last two months of the year are largely dependent on what you do during the first ten months.
The New Liminal Creative: Merging With Groundswell
By: Todd Hiestand
Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO.
Embracing the Liminal: Navigating Growth and Transformation with Liminal Creative
By: Todd Hiestand
The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.”
Redefining Representation: Empowering Voices and Shaping Narratives in the Nonprofit Sector
By: Bill Cummings
We’ve made some societal advances toward balancing the scales of injustice — minimal compared to the work still in front of us. As workers in the nonprofit space, we have a beautiful opportunity to consider the importance and implications of our words and how we use our platforms of advantage.
Unleashing Emotion: How Embracing Vulnerability Can Drive Personal Growth and Foster Deeper Connections
By: Bill Cummings
I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain …
What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?
By: Bill Cummings
The year-end giving season is a big deal for nonprofit organizations, and with smart planning, it’s an ideal opportunity to meet or exceed annual fundraising goals.
Never Miss an Insight
"True change is driven by those who have the most to gain and the most to give"

Bill Cummings
Co-Founder / Director of Branding