Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

Making A Good First (Through Seventh) Impression

6 Building Blocks of a Strong Nonprofit Brand

I lived on the East Coast for 18 years. Whenever I would meet someone for the first time, one of us almost always asked, “What do you do?” It felt …

Nonprofit Branding 101: An In-Depth Guide + Top Examples

When a donor comes across your nonprofit’s website or one of your social media posts, what do they think? No, you don’t have to be a mind reader—but you do …

From DIY to Dynamic: Strengthening Your Nonprofit’s Branding for Success

The above quote was said by one of our favorite nonprofit clients before we started working with their organization. The client’s words were more insightful than they realized! The problem …

Client Spotlight: North Carolina Victims Assistance Network

There’s so much we admire about the work of our friends at the North Carolina Victim Assistance Network. NCVAN is the only statewide victim service agency in North Carolina dedicated …

Inspire Audiences by Translating Outputs into Outcomes

Discover the power of outcomes in nonprofit fundraising. Learn how to communicate data that inspires action and proves your impact.

Who is the hero of your nonprofit organization’s story?

Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.

Your Organization Needs a What We Do Say/What We Don’t Say Lexicon

Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.