NonprofitMarketing Insights
Practical thinking on nonprofit branding, messaging, and communications — from people who've worked inside the sector and know what it takes to raise the funding you need to grow.
How to Rebrand a Nonprofit Organization (Without Losing Your Community’s Trust)
By: Bill Cummings
A well-executed nonprofit rebrand unlocks momentum and funding. Done poorly, it erodes trust and costs more than it returns. Here’s how to do it right. What Does It Actually Mean …
Why I Bought a 23-Year-Old Computer—and What It Taught Me About Nonprofit Storytelling
By: Todd Hiestand
So, I just bought a computer that was released in 2003 on eBay. In case you aren’t paying attention, the current year is 2026. You might assume this was about …
Clarity is a Growth Strategy
By: Todd Hiestand
Nonprofits are tackling some of the most complex and urgent challenges in our world. But when it comes to communicating that work, complexity can often cloud the story. And if …
You Can’t Fund a Mission No One Understands
By: Todd Hiestand
Let’s explore why clarity is a vital fundraising strategy and how simplifying your message can turn confusion into commitment. Over the years, we have worked with many organizations that are …
Should You Use a Slider on Your Nonprofit Website? (Probably Not, and Here’s Why)
By: Todd Hiestand
“We really want to have a slider at the top of the home page…” We often hear this request when working on nonprofit websites. It usually comes from a desire …
Podcast: Why Branding is About So Much More Than Your Logo
By: Todd Hiestand
We’re excited to share that Liminal recently joined Mallory Erickson on her podcast, What the Fundraising, for a conversation all about the power of brand strategy in nonprofit work. In …
How Core Messaging is Vital to Using AI Effectively
By: Todd Hiestand
“Artificial intelligence is not a substitute for human wisdom but a tool to amplify it. Without a clear message, even the smartest algorithms can’t connect with your audience.” — Unknown …
Your Website Might (Accidentally) Be Lying
By: Todd Hiestand
When was the last time you looked at your own website and thought, “Yeah… that’s exactly who we are and what we do.” Don’t worry, it’s (mostly) not your fault. …
How Liminal Space Can Propel Your Organization Forward
By: Todd Hiestand
Every organization will eventually face a transition period-what we call “liminality” or “liminal space.” These moments of uncertainty can stem from internal shifts, like leadership changes, or broader upheavals, such …
An Open Letter to Nonprofit Leaders During Yet Another Set of “These Unprecedented Times”
By: Todd Hiestand
The word “unprecedented” has seen an unprecedented uptick in use over the past decade or so. And… here we are again. The nonprofit sector has always faced an uphill battle, but the …
How to Create Clear and Effective Messaging for Your Nonprofit
By: Todd Hiestand
Nonprofits often wrestle with crafting the “perfect message.” At the heart of this struggle lies a core challenge: clarity. Without clarity, organizations cannot effectively communicate their mission, objectives, or impact. …
The Comprehensive Technical Guide to Nonprofit Website Management
By: Todd Hiestand
We have created a simple resource to help you get control of your website’s technical details. Download your copy of our Nonprofit Website Management Checklist today! Our team has worked …
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"True change is driven by those who have the most to gain and the most to give"
Bill Cummings
Co-Founder / Director of Branding