Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

Embracing the Liminal: Navigating Growth and Transformation with Liminal Creative

The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.”

Redefining Representation: Empowering Voices and Shaping Narratives in the Nonprofit Sector

We’ve made some societal advances toward balancing the scales of injustice — minimal compared to the work still in front of us. As workers in the nonprofit space, we have a beautiful opportunity to consider the importance and implications of our words and how we use our platforms of advantage.

Unleashing Emotion: How Embracing Vulnerability Can Drive Personal Growth and Foster Deeper Connections

I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain …

What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?

The year-end giving season is a big deal for nonprofit organizations, and with smart planning, it’s an ideal opportunity to meet or exceed annual fundraising goals.

Crafting Your Identity: Unveiling the Power of Clear Brand Messaging for Organizations

Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about …

Cultivating Meaningful Relationships: The Secret Sauce for Sustainable Giving in Nonprofits

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, …

Beyond Donations: Engaging the Whole Person in Your Digital Marketing Strategy

People aren’t one-dimensional. Your digital content mustn’t be either.  When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole …

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"True change is driven by those who have the most to gain and the most to give"

bill

Bill Cummings
Co-Founder / Director of Branding