Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
Embracing the Liminal: Navigating Growth and Transformation with Liminal Creative
The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.”
Redefining Representation: Empowering Voices and Shaping Narratives in the Nonprofit Sector
We’ve made some societal advances toward balancing the scales of injustice — minimal compared to the work still in front of us. As workers in the nonprofit space, we have a beautiful opportunity to consider the importance and implications of our words and how we use our platforms of advantage.
Unleashing Emotion: How Embracing Vulnerability Can Drive Personal Growth and Foster Deeper Connections
I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain …
What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?
The year-end giving season is a big deal for nonprofit organizations, and with smart planning, it’s an ideal opportunity to meet or exceed annual fundraising goals.
Crafting Your Identity: Unveiling the Power of Clear Brand Messaging for Organizations
Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about …
Cultivating Meaningful Relationships: The Secret Sauce for Sustainable Giving in Nonprofits
I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, …
Beyond Donations: Engaging the Whole Person in Your Digital Marketing Strategy
People aren’t one-dimensional. Your digital content mustn’t be either. When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole …
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"True change is driven by those who have the most to gain and the most to give"
Bill Cummings
Co-Founder / Director of Branding