Nonprofit Marketing

Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

6 Building Blocks of a Strong Nonprofit Brand

By: Todd Hiestand

I lived on the East Coast for 18 years. Whenever I would meet someone for the first time, one of us almost always asked, “What do you do?” It felt …

Nonprofit Branding 101: An In-Depth Guide + Top Examples

By: Todd Hiestand

When a donor comes across your nonprofit’s website or one of your social media posts, what do they think? No, you don’t have to be a mind reader—but you do …

From DIY to Dynamic: Strengthening Your Nonprofit’s Branding for Success

By: Todd Hiestand

The above quote was said by one of our favorite nonprofit clients before we started working with their organization. The client’s words were more insightful than they realized! The problem …

Client Spotlight: North Carolina Victims Assistance Network

By: Bill Cummings

There’s so much we admire about the work of our friends at the North Carolina Victim Assistance Network. NCVAN is the only statewide victim service agency in North Carolina dedicated …

Inspire Audiences by Translating Outputs into Outcomes

By: Todd Hiestand

Discover the power of outcomes in nonprofit fundraising. Learn how to communicate data that inspires action and proves your impact.

Who is the hero of your nonprofit organization’s story?

By: Todd Hiestand

Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.

Your Organization Needs a What We Do Say/What We Don’t Say Lexicon

By: Bill Cummings

Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.

Liminal eBook: Nonprofit Branding Tips

By: Todd Hiestand

Find clarity in the in-between. Liminal’s eBook, Effective Nonprofit Branding, helps nonprofit leaders leverage liminal moments for growth.

Rebranding as a rite of passage

By: Todd Hiestand

Rebranding as a transformative rite of passage for nonprofits. Discover how Liminal helps organizations rebuild their identity for a new era.

Connect People To Strengthen Your Organization

By: Bill Cummings

Belonging is a fundamental human need. As nonprofit leaders, you have the opportunity to cultivate a community around that feeling.

Own the Complexity, Pass On the Clarity

By: Todd Hiestand

Simplify complexity and amplify clarity. Explore how nonprofits can effectively convey their messaging to engage and inspire.

Building Confidence: The Power of Financial Transparency in Nonprofits

By: Bill Cummings

Learn why financial transparency is crucial for nonprofit organizations. Discover practical steps to build trust with funders and ensure a good reputation.

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"True change is driven by those who have the most to gain and the most to give"

bill

Bill Cummings
Co-Founder / Director of Branding