Nonprofit Marketing
Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
6 Building Blocks of a Strong Nonprofit Brand
By: Todd Hiestand
I lived on the East Coast for 18 years. Whenever I would meet someone for the first time, one of us almost always asked, “What do you do?” It felt …
Nonprofit Branding 101: An In-Depth Guide + Top Examples
By: Todd Hiestand
When a donor comes across your nonprofit’s website or one of your social media posts, what do they think? No, you don’t have to be a mind reader—but you do …
From DIY to Dynamic: Strengthening Your Nonprofit’s Branding for Success
By: Todd Hiestand
The above quote was said by one of our favorite nonprofit clients before we started working with their organization. The client’s words were more insightful than they realized! The problem …
Client Spotlight: North Carolina Victims Assistance Network
By: Bill Cummings
There’s so much we admire about the work of our friends at the North Carolina Victim Assistance Network. NCVAN is the only statewide victim service agency in North Carolina dedicated …
Inspire Audiences by Translating Outputs into Outcomes
By: Todd Hiestand
Discover the power of outcomes in nonprofit fundraising. Learn how to communicate data that inspires action and proves your impact.
Who is the hero of your nonprofit organization’s story?
By: Todd Hiestand
Learn how to create a compelling brand strategy for nonprofits. Discover the key to identifying and honoring the hero of your organization’s story.
Your Organization Needs a What We Do Say/What We Don’t Say Lexicon
By: Bill Cummings
Discover the power of inclusive language in nonprofit organizations. Learn how a Lexicon can empower communication and guide approaches to important issues.
Liminal eBook: Nonprofit Branding Tips
By: Todd Hiestand
Find clarity in the in-between. Liminal’s eBook, Effective Nonprofit Branding, helps nonprofit leaders leverage liminal moments for growth.
Rebranding as a rite of passage
By: Todd Hiestand
Rebranding as a transformative rite of passage for nonprofits. Discover how Liminal helps organizations rebuild their identity for a new era.
Connect People To Strengthen Your Organization
By: Bill Cummings
Belonging is a fundamental human need. As nonprofit leaders, you have the opportunity to cultivate a community around that feeling.
Own the Complexity, Pass On the Clarity
By: Todd Hiestand
Simplify complexity and amplify clarity. Explore how nonprofits can effectively convey their messaging to engage and inspire.
Building Confidence: The Power of Financial Transparency in Nonprofits
By: Bill Cummings
Learn why financial transparency is crucial for nonprofit organizations. Discover practical steps to build trust with funders and ensure a good reputation.
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"True change is driven by those who have the most to gain and the most to give"
Bill Cummings
Co-Founder / Director of Branding











