Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
Yes, You Do Need That Rebranding Project: Why a Cohesive Brand Yields Growth
Even with the noblest intentions, many nonprofits struggle to connect deeply with their audience and convey their purpose effectively.
Beyond Stereotypes: Ethical Storytelling in Social Impact Organizations
Write as if the people you are writing about are in the room.
Celebrating Growth and New Additions at Liminal Creative
We have grown quite a bit faster than anticipated, and we’re excited to announce that we have doubled in size!
Embracing Complexity, Inspiring Clarity: Crafting Core Messaging for Nonprofit Organizations
If you’re leading a nonprofit organization, we can imagine how tempting it is to try to fully inform donors on the intricacies of what it takes to move your mission forward.
Challenging the Status Quo: Rethinking Mediocre Practices in Your Organization
We often create habits, routines, and processes that work just well enough to make us think we should keep on doing them.
Four Important Qualities of Brand Messaging For Community Based Organizations
We believe content is essential to establishing and maintaining a strong brand identity, but we also feel very strongly that the content should be marked by four important characteristics.
Navigating Crisis with Boldness: The Power of Asking for Support in Nonprofit Organizations
“We don’t want to ask for help when people are hurting so badly.” In 2020, as the pandemic’s effect on the economy started unfolding, nonprofits questioned their future. What was …
Your Year-End Campaign Starts Now
Your nonprofit’s last two months of the year are largely dependent on what you do during the first ten months.
The New Liminal Creative: Merging With Groundswell
Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO.
Never Miss an Insight
"True change is driven by those who have the most to gain and the most to give"
Bill Cummings
Co-Founder / Director of Branding