Podcast: Why Branding is About So Much More Than Your Logo

We’re excited to share that Liminal recently joined Mallory Erickson on her podcast, What the Fundraising, for a conversation all about the power of brand strategy in nonprofit work.

In this episode, Mallory talks with Todd and David from Liminal about:

  • Why branding is about far more than a logo

  • How clarity in messaging drives alignment across staff, board, and donors

  • What to do when your visuals and voice don’t match your organization’s true impact

  • And how a well-developed brand can become a catalyst for trust, confidence, and sustained support

This conversation is a great starting point for any organization considering a rebrand—or wondering whether their current identity is helping or holding them back.

Listen to the podcast

Liminal joins Mallory Erickson on the What the Fundraising Podcast

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