Insights
Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
How Liminal Space Can Propel Your Organization Forward
By: Todd Hiestand
Every organization will eventually face a transition period-what we call “liminality” or “liminal space.” These moments of uncertainty can stem from internal shifts, like leadership changes, or broader upheavals, such …
An Open Letter to Nonprofit Leaders During Yet Another Set of “These Unprecedented Times”
By: Todd Hiestand
The word “unprecedented” has seen an unprecedented uptick in use over the past decade or so. And… here we are again. The nonprofit sector has always faced an uphill battle, but the …
How to Create Clear and Effective Messaging for Your Nonprofit
By: Todd Hiestand
Nonprofits often wrestle with crafting the “perfect message.” At the heart of this struggle lies a core challenge: clarity. Without clarity, organizations cannot effectively communicate their mission, objectives, or impact. …
The Comprehensive Technical Guide to Nonprofit Website Management
By: Todd Hiestand
We have created a simple resource to help you get control of your website’s technical details. Download your copy of our Nonprofit Website Management Checklist today! Our team has worked …
Making A Good First (Through Seventh) Impression
By: Bill Cummings
But outsiders will likely need reminders of what your organization does and how they can get involved. They may understand a few of the pieces but aren’t quite sure how …
6 Building Blocks of a Strong Nonprofit Brand
By: Todd Hiestand
I lived on the East Coast for 18 years. Whenever I would meet someone for the first time, one of us almost always asked, “What do you do?” It felt …
From DIY to Dynamic: Strengthening Your Nonprofit’s Branding for Success
By: Todd Hiestand
The above quote was said by one of our favorite nonprofit clients before we started working with their organization. The client’s words were more insightful than they realized! The problem …
Client Spotlight: North Carolina Victims Assistance Network
By: Bill Cummings
There’s so much we admire about the work of our friends at the North Carolina Victim Assistance Network. NCVAN is the only statewide victim service agency in North Carolina dedicated …
Inspire Audiences by Translating Outputs into Outcomes
By: Todd Hiestand
Discover the power of outcomes in nonprofit fundraising. Learn how to communicate data that inspires action and proves your impact.
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"True change is driven by those who have the most to gain and the most to give"
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Bill Cummings
Co-Founder / Director of Branding