Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.
For the next week, place a post-it note in your workspace. Stick it somewhere prominent, where you’ll notice it before taking calls or writing your newsletter. On that note, write in bold letters your organization’s why. Nonprofit leaders think about their why a lot and may even have it down to a snappy sentence or…Read More
As you have stepped into a new year filled with new possibilities, we want you to know that we see you. We see you juggling responsibilities and wearing hats you never thought you’d need to wear. We see you putting in long hours and fighting emotional fatigue, still feeling like you may not be doing…Read More
As the year draws to a close, nonprofit leaders face a crucial window of opportunity for fundraising. As you know, the final two months are pivotal; many individuals are looking to make end-of-year donations for tax purposes or simply to feel more generous during the holiday season. To capitalize on this season of giving, there…Read More
Never Miss an Insight
I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…Read More
People aren’t one-dimensional. Your digital content mustn’t be either. When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole person. This means more than simply focusing your marketing efforts on getting people to donate to your cause. Donations are vital to your work, but…Read More