Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

Does your organization start with “why?”

By Bill Cummings

For the next week, place a post-it note in your workspace. Stick it somewhere prominent, where you’ll notice it before taking calls or writing your newsletter. On that note, write in bold letters your organization’s why. Nonprofit leaders think about their why a lot and may even have it down to a snappy sentence or…

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Five Strategies for Sustaining and Scaling Your Nonprofit Mission

By Bill Cummings

As you have stepped into a new year filled with new possibilities, we want you to know that we see you. We see you juggling responsibilities and wearing hats you never thought you’d need to wear. We see you putting in long hours and fighting emotional fatigue, still feeling like you may not be doing…

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Making the Most of the Giving Season: Year-End Fundraising Tips

By Bill Cummings

As the year draws to a close, nonprofit leaders face a crucial window of opportunity for fundraising. As you know, the final two months are pivotal; many individuals are looking to make end-of-year donations for tax purposes or simply to feel more generous during the holiday season. To capitalize on this season of giving, there…

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Four Important Qualities of Brand Messaging For Community Based Organizations

By Bill Cummings

In certain circles, those who are involved in communications have had the idea that “context is king” ingrained in their minds. The phrase conveys the importance of making sure that we understand and make clear to others what the context is when attempting to get our thoughts and ideas across.  We still believe that context…

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Navigating Crisis with Boldness: The Power of Asking for Support in Nonprofit Organizations

By Todd Hiestand

“We don’t want to ask for help when people are hurting so badly.” In 2020, as the pandemic’s effect on the economy started unfolding, nonprofits questioned their future. What was going to happen with the economy? Would people still give during a global crisis? Would current donors start giving to other immediate needs affected by…

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Your Year-End Campaign Starts Now

By Todd Hiestand

Congratulations! You made it through what is most likely the most lively time of year for your organization — the year-end fundraising season! Whether you exceeded your goal or fell just short, we are sure you did a great job telling your story, connecting with donors, and making appeals that helped to move your mission…

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The New Liminal Creative: Merging With Groundswell

By Todd Hiestand

Liminal Creative is growing! I (Todd) am excited to officially announce that as of January 1, 2022, Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO. Bill has been a good friend of Todd’s for over ten years and is a seasoned nonprofit founder, leader, marketer,…

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Embracing the Liminal: Navigating Growth and Transformation with Liminal Creative

By Todd Hiestand

The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.” Everyone goes through at least one major liminal time in their lives. It’s a weird space. It’s unsettled. It’s uncomfortable. Far too often, it’s downright painful. In liminal times, you know you are not where you…

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Redefining Representation: Empowering Voices and Shaping Narratives in the Nonprofit Sector

By Bill Cummings

In my twenty-five years of experience in the nonprofit sector, I can’t count how many times I have heard organizations use the phrase “we are a voice for the voiceless.” In the early days of my work in this space, I used similar phrases without giving much thought to the implication of my words. I…

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Unleashing Emotion: How Embracing Vulnerability Can Drive Personal Growth and Foster Deeper Connections

By Bill Cummings

I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain circumstances or topics, but my emotions would get lodged somewhere between my chest and throat. Later in life, I discovered that the things that moved…

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What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?

By Bill Cummings

Few things make me do a double-take more than walking into Target or Walgreens in late August and being confronted by shelves upon shelves of Halloween candy and decorations. Just last week, Dunkin’ introduced its pumpkin-spice menu earlier than ever before. It seems, ahead of tasting the first bite of our kids’ Halloween loot, we’re…

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Crafting Your Identity: Unveiling the Power of Clear Brand Messaging for Organizations

By Bill Cummings

Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about yourself?” If you’re anything like me, you’ve experienced an increased heart rate, palms getting a little sweaty, heat traveling to your face as your mind…

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